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The top international news on Pay Per Click from March 19 to April 2, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Searching for real PPC & CRO cases for ADworld Experience 2021 https://www.adworldexperience.it/en/call-for-speakers-for-adworld-experience-2021/ Here is a new...

The top international news on Pay Per Click from February 19 to March 5, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Google will stop cross-site tracking/targeting in its plarformshttps://tinuiti.com/blog/data-privacy/breaking-news-google-announces-end-of-behavioral-targeting-for-ad-products/ Do users really hate retargeting?https://vwo.com/blog/retargeting-an-incredibly-powerful-cro-tool/ Be sure to have...

The top international news on Pay Per Click from November 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: When to Use YouTube TrueView Discovery and In-Stream video adshttp://www.clixmarketing.com/blog/2020/11/25/should-i-use-trueview-discovery-or-in-stream/ Google Ads is testing...

Videos of the advanced courses on Google Ads, Facebook Ads (+ Microsoft & APAC networks) and real PPC & CRO cases presented at the last ADworld Experience are now available in our online shop. You can now watch all last 4 year videos with timely access,...

The top international news on Pay Per Click and Conversion Rate Optimization in weeks from February 14 to 28, 2020, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp    Here are the links to the commented...

Last week we published the program of the next ADworld Experience, which will take place, as announced, on April 23 and 24, 2020, in Bologna (Italy), or via online live streaming from everywhere in the World. As in recent years, the event will last 2 days,...

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from  October 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New first party FacebookAds pixel...

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from September 15 to October 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Comparison Shopping Sites enter...

No official announcement has been made about it, but today I realized (with pleasure) that Search Network Impression Share data are now available in real time (or better, with a delay comparable with all the other AdWords metrics). Up to now you cannot see data for...

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: How to set AdWords campaigns...