We are now opening the hunting season for Pay Per Click & Conversion Rate Optimization case histories for the next ADworld Experience (October 14-15, 2020, in Bologna - Italy + via live streaming). Your case study does not need to be a huge success. It only has to...
The top international news on Pay Per Click from February 19 to March 5, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Google will stop cross-site tracking/targeting in its plarformshttps://tinuiti.com/blog/data-privacy/breaking-news-google-announces-end-of-behavioral-targeting-for-ad-products/ Do users really hate retargeting?https://vwo.com/blog/retargeting-an-incredibly-powerful-cro-tool/ Be sure to have...
I have seen things in AdWords you human wouldn't believe...
A few days ago, the feature allowing to modify the time window for conversion tracking in AdWords (normally 30 days) has been eventually enabled for all accounts. Now you can modify the period of time for which the system will assign conversions to a visit...