free Google Ads guides/videos Tag

I wrote the first version of my Free Quick Guide to Google Ads way back in 2012 (it seems impossible, but 10 years have passed!). The idea behind it has always been not only to give newbies a reasoned synthesis of the most important aspects of...

In my experience (now almost twenty years old) there are 2 main reasons why GAds accounts may underperform. Google is for sure happy if you get great results from campaigns. And this is not because they are incurable philanthropists (even if Big G is among those...

The recently constituted Paid Search Association is dedicated to advancing the Pay Per Click industry by encouraging communication, learning, collaboration, diversity and high ethical and business standards. Paid Search Association Conference 2020 is intended to give all PPC professionals a (free) occasion of high level support and update during...

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