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In my experience (now almost twenty years old) there are 2 main reasons why GAds accounts may underperform. Google is for sure happy if you get great results from campaigns. And this is not because they are incurable philanthropists (even if Big G is among those...

The recently constituted Paid Search Association is dedicated to advancing the Pay Per Click industry by encouraging communication, learning, collaboration, diversity and high ethical and business standards. Paid Search Association Conference 2020 is intended to give all PPC professionals a (free) occasion of high level support and update during...