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The top 10 international Pay Per Click Industry News from August 20 to September 3, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. News in the video are commented starting from the #10 & closing with the most important one: #1 Google will probably...

The top international news on Pay Per Click from April 16 to 30, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Google will estimate Customer Match recognition rate instantlyhttps://support.google.com/google-ads/answer/10635537 Why Facebook's Conversions API is so importanthttps://www.seerinteractive.com/blog/why-facebook-conversions-api-matters-in-a-cookie-less-future/ Real Time matching...

The top international news on Pay Per Click from March 19 to April 2, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Searching for real PPC & CRO cases for ADworld Experience 2021 https://www.adworldexperience.it/en/call-for-speakers-for-adworld-experience-2021/ Here is a new...

The top international news on Pay Per Click from March 5 to 19, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Dig deeper in PPC attribution modelinghttps://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio How Paid Search impacts organoc traffic (& sales)https://www.searchenginejournal.com/paid-search-incrementality/397279/ How to use Samesite...

The top international news on Pay Per Click from February 5 to 19, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Here are the links to the commented news: Responsive Search Ads are now the default ad unit in Search Campaignshttps://searchengineland.com/responsive-search-ads-now-the-default-in-google-ads-346224 Gmail Ads going away: what...

Videos of the advanced courses on Google Ads, Facebook Ads (+ Microsoft & APAC networks) and real PPC & CRO cases presented at the last ADworld Experience are now available in our online shop. You can now watch all last 4 year videos with timely access,...

Would you like to know where the Pay Per Click industry is heading in the Old Continent and how you are performing vs other colleagues all over Europe? With this short survey you will see the best performing networks, average incomes, years of seniority, certifications, most...

The top international news on Pay Per Click from July 24 to September 11, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Here are the links to the commented news: Sign the petition to ask Google Ads to opt-out...

The top international news on Pay Per Click from May 8 to 22, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Byron Tassoni Resch, Deliveroo’s Search Engine Marketing Manager. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp    Here are the links to the commented news: 4...

The top international news on Pay Per Click from April 10 to 24, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience, and Purna Virji (Microsoft), one of the best known PPC specialists in the World and “US Search Personality” for 2019. Subscribe our channel...