Posts

Google is removing the possibility to prevent display ads from being shown in apps

9/6 UPDATE: I completely misunderstood Google’s announcement! (sorry about that). I’m still incredulous, but today I received the first official notification in one of my accounts that the device content exclusion settings will soon be “simplified” by eliminating the possibility of excluding apps traffic. Google is actually removing the possibility of excluding GDN ads from displaying […]

PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: How to set AdWords campaigns in e-commerce starting from zero (or […]

PPC World News Live #22

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 23 to May 18, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New functionalities coming in AdWords (finally, timeline notes!!!) https://searchengineland.com/google-adwords-notes-recommendations-account-performance-score-293998 New targeting […]

PPC World News Live #21

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 2 to 23, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Quora is investing quite a lot on Ads https://business.quora.com/Expanded-Suite-of-Targeting-Options-for-Quora-Ads How to create […]

PPC World News Live #19

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: 1/4 of the global advertising spend goes to Google or Facebook […]

PPC World News Live #17

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 16 to 23, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New Analytics reports to better track users behavior on our site […]

PPC World News Live #16

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 2 to 16, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: 9 Landing Page templates quality sources https://www.wordstream.com/blog/ws/2017/12/04/landing-page-templates AdWords Updating times for […]

PPC World News Live #14

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from October 27 to November 13, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: How to multiply x3 conversion rates in AdWords with… Facebook Ads http://www.wordstream.com/blog/ws/2017/10/30/adwords-conversion-rates Guide to lead gen calls […]

PPC World News Live #12

The top international news on Pay Per Clic and Conversion Rate Optimization in week from October 13 to 20, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: Do structured campaigns work best? https://3qdigital.com/blog/really-streamline-adwords-account Why branding campaigns are important http://www.ppchero.com/why-brand-ad-campaigns-are-important/ New Tag Manager triggered functionality to track […]

PPC World News Live #11

The top international news on Pay Per Clic and Conversion Rate Optimization in week from October 6 to 13, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: Scripts now available in the new AdWords interface https://searchengineland.com/adwords-scripts-now-available-new-adwords-interface-284013 Bing launches its own maximize clicks bidding strategy https://searchengineland.com/bing-ads-launches-automated-bid-strategy-maximize-clicks-284248 […]