Posts

PPC World News Live #31

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from October 19 to December 3, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: Bing Ads introduces Linkedin Ads audiences targeting https://advertise.bingads.microsoft.com/en-us/blog/post/october-2018/a-smarter-way-to-target-your-audience-with-bing-ads-and-linkedin New functions […]

PPC World News Live #25

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Now it is possible to adjust conversion values after they […]

PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: How to set AdWords campaigns in e-commerce starting from zero (or […]

PPC World News Live #23

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks May 18 to June 1, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: ZIP Codes geolocalized campaigns in AdWords https://searchengineland.com/improving-ppc-relevance-with-zip-code-based-geotargeting-298299 Facebook Ads Benchmark study […]

PPC World News Live #22

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks February 23 to May 18, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: New functionalities coming in AdWords (finally, timeline notes!!!) https://searchengineland.com/google-adwords-notes-recommendations-account-performance-score-293998 New targeting […]

The Detailed Agenda of the Event is Online

The detailed program of the two days of ADworld Experience 2018 on April 12th and 13th is now live. Variations are still possible, because the week before the event we will do a survey among the participants to understand which seminars will be the most followed (and it will also determine exactly what will be […]

Why Andrew Lolk

At first I noticed Andrew for some brilliant posts about Google Shopping campaigns, like for instance this one: https://savvyrevenue.com/blog/google-shopping-campaign-structure/ posted on his own agency’s blog. Then I realized I had found a top PPC professional with first class experience, who co-founded White Shark Media (a quite renowned global SEM Agency). I contacted him almost immediately […]

The program of ADworld Experience 2018

The program of the next ADworld Experience is now online. As previously announced it is scheduled for April 12 and 13, 2018, in Bologna (or via live streaming). In the first day (4/12) we plan to have 5 parallel advanced daylong seminars on AdWords, Facebook Ads, Other Networks (LinkedIN Ads & Quora), PPC Tools and […]

The Most Important AdWords Innovations in 2017

2017 will probably be recalled as a milestone year in the AdWords evolution, not only for the roll out of the new User Interface to all advertisers, but for a global shift towards automation under all sides of campaign management. Here is a recap of the most important adjustments and new features launched for each […]