Posts

PPC World News Live #30

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from  October 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: New first party FacebookAds pixel to better track Safari users https://www.cpcstrategy.com/blog/2018/10/facebook-pixel-update/ […]

PPC World News Live #28

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from August 31 to September 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp  Links to commented news: A script to detect anomalies in hourly spend in […]

PPC World News Live #25

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 23 to July 14, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: Now it is possible to adjust conversion values after they […]

PPC World News Live #24

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from June 1 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: How to set AdWords campaigns in e-commerce starting from zero (or […]

PPC World News Live #19

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from January 5 to 19, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Subscribe our channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp Links to commented news: 1/4 of the global advertising spend goes to Google or Facebook […]

PPC World News Live #12

The top international news on Pay Per Clic and Conversion Rate Optimization in week from October 13 to 20, 2017, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience. Links to commented news: Do structured campaigns work best? https://3qdigital.com/blog/really-streamline-adwords-account Why branding campaigns are important http://www.ppchero.com/why-brand-ad-campaigns-are-important/ New Tag Manager triggered functionality to track […]

AdWords fall collection of news

With holiday shopping season approaching and growing pressure from Facebook & co., in the last three months Google has rolled out a lot of new functionalities, especially in shopping campaigns. Here’s a little recap of the most important ones: Remarketing is available in Shopping campaigns too. The main contextual targeting linked to keywords used in products feeds can […]

Guest posts on ADworld Experience

Waiting to open (shortly) the selection of cases for the next ADworld Experience (to be held on 4/17/15), we are searching for guest bloggers who want to share their experiences in managing contextual advertising campaigns on this blog. We will welcome all posts on direct interesting experiences about AdWords, Bing, Linkedin, Twitter or Facebook ADS, Real […]