The program of ADworld Experience 2023 now is online

The program of ADworld Experience 2023 now is online

ADworld Experience 2023 will take place (as planned) on October 5 and 6, 2023, live in Bologna (Italy) and via online live streaming.

The program is, as always, focused on advanced workshops in Google Ads, Facebook Ads, TikTok, YouTube, Analytics and CRO on the first day (10/5/23) and on real PPC Campaign cases on the second day (10/6/23).

The sessions will be moderated by Valerio Celletti (reconfirmed from 2022, one of the most well-known and expert Italian GAds specialists) and by Enrica Campana (2023 new entry, but no less capable for this ;-).

On the first day of the event (Thursday October 5) the 1.5h advanced seminars will be held by: Mike Rhodes (among the first in the world to use scripts to optimize PMax), Tom Breeze (long-time specialist in video advertising), Fiona Bradley (FBAds, UK freelancer of the year 2 times in the last 3 years), Alessandro Frangioni (TikTokAds Master of the Universe), Veronica Gentili (great expert in Social Media Marketing), Raffaele Girace (super-smart data enrichment x FBAds), Anthony Tedesco (from Cisco, author of 3 of the 10 most read SEL posts of 2022, on Excel for PPC), Lars Maat (GA4 without secrets) and Markéta Kabàtovà (very popular Czech PPC specialist, on the prospects of our work in 2024 and beyond).

Like last year, we will then have a Google Ads Clinic and a Facebook Ads Clinic, two sessions entirely dedicated to the live analysis of participants’ accounts made by the day’s speakers + some experts from our panel of PPC Jedi Knights.

Real PPC case stories will be presented on the second day (Friday, October 6) by the speakers of the first day plus: Peter Maas (hyperlocal lead gen), Silvia Balejcikovà (B2B campaigns), Miroslav Varga (the ML where needed), Himani Maurya & Kenia Gonzalez (To ROAS or not to ROAS), Barrie Smith (when AI gets it wrong), Witold Wrodarczyk (squeeze one out or keep your best customers forever?), Francesca Sbraga (PinterestAds), Matteo Erodi (use – well – the communities), Paolo Santanicchia (political advertising), Alberto Mari & Emanuele Budroni (omnichannel full power), Fabio Prettico (+290% at Christmas and BF), Luigi Virginio (lead gen in a “monstre” account) and Valerio Sciotti (labelizer & other super-useful tools).

A few last speakers are still missing, but I would say that we will not miss anything in 2023 edition too…

Almost 150 participants have already secured their place in Bologna. The venue is small and people are buzzing… so seats to watch live are dwindling fast (and soon their price will go up again). Have you already signed up or are you waiting to pay more because you like to suffer? 🙂

Gianpaolo Lorusso
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