The program of the largest European independent AdWords conference

The program of the largest European independent AdWords conference

All details for ADworld Experience 2014 are finally set.
This year the optimization case studies will be presented by: Alessandro Agostini (Bruce Clay International), Rossella Cenini (Top contributor Italian AdWords Community, Studio Cappello), Brad Geddes (author of “Advanced Google AdWords” and first Google AdWords seminar leader in the world), Riccardo Manfrinato (fullPlan, forme SEMS), Alberto Narenti (TSW Strategies), Christopher Panetta (Wordstream), Stefano Pelati, Fabio Sutto, Alexandra Tachalova (SEMRush), Francesco Tinti, Angela Venturin (Moca Interactive) e Markiyan Yurynets.
Beside the speakers, the final round table will be animated by several other AdWords well known professionals: Manuele Caddeo (Find), Martino Mosna, Tiziano Fogliata (, Andrea Testa (Italian AdWords Community top contributor, aka Blubit), Chiara Storti (Telemar), Luigi Sciolti (UpVision).
The international session will be moderated by Sante J. Achille and the Italian one by myself (Gianpaolo Lorusso).
This year’s edition case studies will be:

  • AdWords spending & usage in Europe (Alexandra Tachlova)
  • Apps promotion in AdWords (Angela Venturin)
  • Dynamic remarketing (Rossella Cenini)
  • International targeting in luxury services (Alessandro Agostini)
  • Success is mobìle (Stefano Pelati)
  • Man Vs Tool: when and how automate e-commerce campaigns (Riccardo Manfrinato)
  • Small Businesses Optimizations (Brad Geddes)
  • Retargeting & Remarketing out of AdWords: easier, more fun and more profitable? (Fabio Sutto)
  • Managing PPC campaigns on Yandex (Markiyan Yurynets)
  • BtoB campaigns: Tips & Tricks (Alberto Narenti)
  • BtoB lead generation for a software product (Christopher Panetta)
  • AdWords Script unveiled (Francesco Tinti)

Other program details.
Register to ADworld Experience 2014[clear]


A photo of the beautiful location of the first edition of the event in 2012


Gianpaolo Lorusso
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