Top 10 PPC News from December 9 to 30, 2022

Top 10 PPC News from December 9 to 30, 2022

The top 10 international Pay Per Click Industry News from December 9 to 30, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Has the Meta-Google ad duopoly been disrupted?
An Axios report highlights Amazon & TikTok are gaining traction, forcing Meta & GoogleAds under 50% of US ad spend market (for the first time since 2014)
https://thehustle.co/12232022-ad-spend/

#2 Google released new data for “Insights” page in GAds
Now you can see new data related to search terms, assets, audiences and impact of change history on campaings’ performance
https://blog.google/products/ads-commerce/new-holiday-insights/

#3 Adding (UTM) tracking parameters in Advantage+ audiences in FBAds
Michael Vittori spotted a new function designed to give more insights on top performing audiences in the full automated version of FBAds
https://www.linkedin.com/posts/michaelvittori_nuovi-parametri-per-tracciare-le-campagne-activity-7007972458695684096-JMVi/

#4 Meta shares a white paper with some video ad tips
Meta has published a report with some suggestions on video ads performance retrieved from 70+ real campaigns
https://www.socialmediatoday.com/news/Meta-Shares-Key-Video-Ad-Tips/638814/

#5 12 Linkedin Ads best practices
B2Linked shared a nice recap of LIAds best practices to boost campaign performances
https://b2linked.com/blog/12-linkedin-ads-best-practices-how-to-run-successful-linkedin-ads/

#6 Popunder is alive (& among us)
A new report by Malwarebytes highlights that this activity is long from being eradicated and still inflating fraudolent clicks in PPC industry
https://www.theregister.com/2022/12/22/google_ad_popunder_scam/

#7 How to control which websites, pages, apps and videos your FBAds appear on
Jon Loomer shared a step by step guide to verify FBAds placements
https://www.jonloomer.com/control-which-websites-pages-apps-and-videos-your-facebook-ads-appear-on/

#8 Google updated the guide to PMax & App campaigns
Google released a new best practice collection for cross-channel campaigns
https://support.google.com/google-ads/answer/12850448

#9 The top 10 PPC related posts on Search Engine Land in 2022
SEL has published the list of the most viewed posts in the PPC category in 2022
https://searchengineland.com/top-10-ppc-expert-columns-2022-390014

#10 Twitter is going to offer more control on ad placements
Twitter is trying to reassure advertisers that they will be given more control on the contents alongside their ads are being shown
https://www.reuters.com/technology/twitter-introduce-new-controls-ad-placements-email-2022-12-09/

EXTRA BONUS
Snapchat announces new placements in lenses: https://ar.snap.com/lens-fest-2022
New GA4 landing page report: https://searchengineland.com/new-google-analytics-4-landing-page-report-390337

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May the ROI be with you! And… more peace for everyone 😉

Gianpaolo Lorusso
info@gplorusso.it
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