Top 10 PPC News from September 16 to 30, 2022

Top 10 PPC News from September 16 to 30, 2022

The top 10 international Pay Per Click Industry News from September 16 to 30, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 US & EU are going to settle data transfer issues
US is expected to publish its long-waited executive order on European privacy issues, which should be ratified by EU next spring
https://www.politico.eu/article/us-expected-to-publish-privacy-shield-executive-order-next-week/

#2 ADworld Experience final agenda is on line
We just published the final agenda of the event live in Bologna – Italy – (or via online streaming) on October 6-7 (tickets are almost gone)
https://www.adworldexperience.it/en/adworld-experience-2022-final-agenda-is-on-line/

#3 How to test Google Ads RSA (the right way)
Brad Geddes shared some very interesting suggestions on how to optimize Responsive Search Ads
https://adalysis.com/blog/how-to-test-responsive-search-ads-rsa-in-google-ads-and-microsoft-ads/

#4 LinkedIN Ads new features on their way
Offline conversions, audience insights, document ads (to push for WP, Case stories & reports) and media library will enrich LI Ads platform
https://www.linkedin.com/business/marketing/blog/linkedin-ads/new-ways-to-get-even-more-out-of-your-linkedin-ads

#5 Don’t know how to switch from Smart Shopping to PMax? Read this first
A very nice recap of all steps and tips to consider when switching to Google Ads Performance Max
https://www.ppchero.com/your-guide-to-winning-with-performance-max-campaigns/

#6 How to easily scale Instagram Ads
A step-by-step guide to IGAds scaling by Anna Sonnenberg
https://www.socialmediaexaminer.com/how-to-easily-scale-instagram-ads/

#7 Meta set as default advantage audience targeting expansion
Along with API updates Facebook is pushing on automation with automatic expansion of retargeting audiences. Is this the end of pure remarketing strategies?
https://developers.facebook.com/blog/post/2022/09/15/introducing-facebook-graph-api-v15-and-marketing-api-v15/

#7 Facebook Ads launches call ads integrations
New call focused ad options are on their way in Meta Ads suite
https://www.facebook.com/business/news/using-call-ads-to-grow-your-business

#9 B2B Ads miniguide on FB & IG
A nice mini-guide to business to business targeting options in Meta PPC platform
https://www.socialmediaexaminer.com/b2b-facebook-and-instagram-ad-guide/

#10 Meta introduces collaborative ads for local deliveries
New ad formats will push collaboration of local producers with delivery services available in their area
https://www.facebook.com/business/news/introducing-collaborative-ads-for-local-delivery

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May the ROI be with you! And… more peace for everyone 😉

Gianpaolo Lorusso
info@gplorusso.it
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