Top 10 PPC News from Jan 27 to Feb 9, 2024

Top 10 PPC News from Jan 27 to Feb 9, 2024

The top 10 international Pay Per Click Industry News from January 27 to February 9, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) GAds is rolling out a simplified script template facility (Solutions)
Sever advertisers spotted this new “Solutions” area which is a sort of script template facilitator (Nicola Agius)
https://searchengineland.com/google-simpler-solutions-script-templates-437110

2) Microsoft Advertising is releasing new retargeting options coming from Linkedin + enhanced conversions
These new in-market audiences come directly from Linkedin (but with MS Ads pricing! 😉
https://about.ads.microsoft.com/en-gb/blog/post/february-2024/enhanced-conversions-and-other-updates-for-february

3) Are MetaAds results too good to be true?
Jon Loomer explains why Ad Manager conversion numbers could be over reported
https://www.jonloomer.com/are-ads-manager-results-too-good-to-be-true/

4) New bulk price attribute in Product feeds
Emmanuel Flossie (Feed Army) explains how it will be possible to set wholesale prices starting over a fixed quantity threshold
https://feedarmy.com/kb/how-to-add-bulk-price-in-google-merchant-center-shopping/

5) Hot to use GPT to find keywords to exclude from a GAds campaign
Denie Geertzen shares some interesting tips to use AI in the setting up process of a GAds/MSAds campaign
https://www.linkedin.com/feed/update/urn:li:activity:7161632000284475392/

6) LinkedIN reports record engagement thanks to AI
Andrew Hutchinson (Social Media Today) shares key insights from the Microsoft’s Q4 reports about Linkedin
https://www.socialmediatoday.com/news/linkedin-reports-record-engagement-once-again/706208/

7)Google is investigating Local Service Ads negative SEM attacks
If you experience a sudden drop of leads from LSA you might be victim of this black hat tactic (Google is investigating into it)
https://searchengineland.com/google-investigating-local-service-ads-business-profile-tactic-437305

8) How to check if your Iubenda Consent Mode V2 is working
A simple way to check if the CMP is already sharing the new extra fields required by Google to run personalized ads
https://www.linkedin.com/feed/update/urn:li:activity:7158424755073626112/

9) Confusing ad text errors in GAds
If you got some error messages in your ads lately you are in good company (Google is investigating into it)
https://searchengineland.com/google-ads-confusing-ad-text-error-437248

10) New functions for GAds DSA creatives
Campaign level headlines/descriptions, dynamic assets and single headlines (Gregg Finn, Navah Hopkins, Ginny Marvin)
https://www.linkedin.com/feed/update/urn:li:activity:7159092459816300545/
https://cypressnorth.com/paid-search-marketing/google-ads-announces-3-changes-to-search-ad-creatives/

EXTRA CONTENT

10 experts’ opinion on PMax challenges https://www.linkedin.com/video/live/urn:li:ugcPost:7160663407442935808/?actorCompanyId=19102767

Pinterest product feed optimization mini-guide https://www.linkedin.com/feed/update/urn:li:activity:7158066416783376387/

PPC Salary Survey (9th edition) https://www.reddit.com/r/PPC/comments/1ag8pnl/anonymous_ppc_salary_survey_2024_9th_edition/

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

Gianpaolo Lorusso
info@gplorusso.it
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