Top 10 PPC News-Parade from April 10 to 17, 2026

18 Apr Top 10 PPC News-Parade from April 10 to 17, 2026

The most important Pay Per Click news & strategic highlights from April 10 to 17, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) Meta and Google are neck-and-neck in ad revenue
Emarketer predicts that MetaAds will overtake Google by 2026 (Editor’s note: together they cover more than half of the online advertising market) – Anu Adegbola
https://searchengineland.com/meta-is-on-track-to-overtake-google-in-global-ad-revenue-for-the-first-time-474292

2) GAds Dynamic Search Ads campaigns will be replaced by AI Max in September 2026
Google announces the switch (which will take place during September) and Ameet Khabra reminds us what this means for advertisers
https://blog.google/products/ads-commerce/dsa-upgrade-to-ai-max-2026/
https://ppc.live/library/google/ai-max/dsas-are-done-heres-what-that-actually-means-for-your-account/

3) Big news for Pixel and CAPI in MetaAds
Bram Van der Hallen and Jon Loomer explain Meta’s announcement and some new features already released (instant form, custom audience labels, dataset attributes, etc.)
https://www.linkedin.com/feed/update/urn:li:activity:7450860336309698560/ (Bram VdHallen – Pixels and CAPI)
https://www.linkedin.com/feed/update/urn:li:activity:7450860683262500865/ (Bram VdH – instant forms)
https://www.jonloomer.com/one-click-conversions-api-pixel-updates/ (Jon loomer – Pixel/CAPi and other minor updates)

4) How to predict what smart bidding will do
Great post by Andrew Lolk explaining the benefit of understanding exactly how Google’s bidding algorithm will move and how to predict it
https://savvyrevenue.com/blog/read-smart-bidding/

5) Brand splitting and incremental testing
Why, when, and how is it possible to obtain data purified from searches which are likely to convert anyway to complete the ROAS picture?
https://www.linkedin.com/feed/update/urn:li:activity:7450578962411364354/ (Bianca Bergshoeff – Meta)
https://savvyrevenue.com/blog/split-brand-pmax-framework/ (Andrew Lolk – PMax split)

6) Google “Simplifies” the collection of users’ data in ads
Krista Seiden explains the implications of Google’s decision to allow user data to flow into GAds even if Signals is disabled in GA4
https://www.linkedin.com/feed/update/urn:li:activity:7450222888328024064/

7) New data on ads in AI Mode
Ashley Fletcher (Adthena) publishes a new infographic on ads displayed in AI Mode
https://www.linkedin.com/feed/update/urn:li:activity:7450222215641563137/

8) Beware of auto-generated assets and videos in PMax
Tymoseusz Kalicinski reports a case of assets that were spectacularly missed by the algorithm + spending relevant money on them
https://www.linkedin.com/feed/update/urn:li:activity:7449698067655671808/

9) How Reddit Disrupts Campaign Self-Optimization and the Importance of Offline Conversions
Ameet Khabra explains why additional data is so important when platforms like Reddit are part of the conversion journey
https://searchengineland.com/reddit-ppc-signals-474323

10) New settings for Delivery and Video in Google Product Feeds
Google has officially announced the launch of some additional fields that were tested in recent months (Hana Kobzova and Emmanuel Flossie).
https://ppcnewsfeed.com/ppc-news/2026-04/gmc-product-data-specification-2026-released/

EXTRA CONTENTS

TikTok Ads benchmark for 2026 – Rob Glover (Wordstream)
Remarketing pro-memoria in GAds – Lisa Raehsler
Ads Decoded Ep. 5 (Retail Best Practices) – Ginny Marvin, Firas Yaghi and Nadja Bissinger (Google)
Microsoft Ads Updates for April – Microsoft
Google Marketing Live EMEA (May 21 – 11:00am BST) registration open – Google

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

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