Top 10 PPC News-Parade from December 5 to 12, 2025

15 Dec Top 10 PPC News-Parade from December 5 to 12, 2025

The most important Pay Per Click news & strategic highlights from December 5 to 12, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) Is this the beginning of the end of human support for GAds campaigns?
Google is experimenting with AI agent in Google Ads support tickets (Thomas Eccel)
https://www.linkedin.com/feed/update/urn:li:activity:7405201211622236160/

2) Meta pushes for Partnership Ads
A dedicated API and a new area in Ads Manager have been released to select and set collaborations with creators for advertising purposes.
https://www.socialmediatoday.com/news/meta-expands-creator-partnership-opportunities-for-brands/807691/ (Andrew Hutchinson)

3) BFCM data for 2025 and comparison with previous years
Northbeam and Tinuiti have both released their analysis of the 2025 data for Black Friday and Cyber ​​Monday
https://www.linkedin.com/posts/bryanbumgardner_bfcm-year-over-year-comparisons-by-ad-activity-7402719806778679296-C5jp/ (Bryan Baumgardner)
https://tinuiti.com/blog/ecommerce/black-friday-cyber-monday-recap/ (Andy Taylor)

4) Is PMax good or bad for GAds?
Two very good posts on Performance Max campaigns adoption in Google Ads (Pauline Jakober) and using Search Themes (Hana Kobzova)
https://grouptwentyseven.com/why-b2b-brands-are-shifting-from-keywords-to-performance-max/
https://www.linkedin.com/posts/hanakobzova_search-themes-in-performance-max-all-you-activity-7404407056771784704-Qoe4/

5) Bug in MetaAds First Conversion Optimization Data
Jon Loomer warns of a bug (here to stay until the end of January) in conversion numbers for “First Conversion” optimization in MetaAds.
https://www.jonloomer.com/qvt/first-conversion-optimization-reporting-bug/

6) LinkedIn Ads launches some interesting new features
Slots in specific placements, personalization and AI variants + flexible ads
https://www.linkedin.com/business/marketing/blog/linkedin-ads/linkedin-ads-reserved-ads-ad-personalization-ai-ad-variants-flexible-ad-creation

7) Mini-guide to Amazon match types
Great guide to how match types work in Amazon PPC platform (which is a bit different from GAds and MSAds)
https://www.karooya.com/blog/amazon-ads-match-types-explained-master-exact-phrase-broad-auto-targeting/ (Kirti Rana)

8) All PinterestAds formats and 2026 trend forecasts
Sophie Logan provides a great recap of all the available options and explains when to use them + Pinterest publishes macro-trends predictions for 2026
https://searchengineland.com/pinterest-ad-formats-465889
https://newsroom.pinterest.com/news/pinterest-predicts-nonconformity-self-preservation-and-escapism-drive-21-trends-for-2026

9) Google introduces new features for Shorts
Comments (only for some shorts) and links to the brand website have been released globally
https://blog.google/products/ads-commerce/advertising-experience-youtube-shorts/

10) Microsoft announces new controls for “Content Targeting” in the Audience Network
Navah Hopkins announces that additional options for placements and topics for Microsoft channels where they are featured have already been released globally
https://www.linkedin.com/posts/navahhopkins_when-i-describe-microsoft-advertisings-audience-activity-7405293434032369664-4Wn2/

EXTRA CONTENT

TikTok partners with DoubleVerify for ad performance insights – SMT (Andrew Hutchinson)

2025 updates recap – Snapchat

Data Manager API & GAds developer Assistant API – Google

Google Ads 2025 updates recap – Google

Ad-vent Calendar (with PPC-linked prizes) – Optmyzr

Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey

Registration open for ADworld Experience 2026 & Early Bird tickets almost gone – Gianpaolo Lorusso

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