Top 10 PPC News-Parade from Feb 27 to March 6, 2026

06 Mar Top 10 PPC News-Parade from Feb 27 to March 6, 2026

The most important Pay Per Click news & strategic highlights from February 27 to March 6, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) The era of agent-based ads in Meta has begun
Bram Van der Hallen reports that some accounts have the option to describe ad targets and have the platform set audiences.
https://www.linkedin.com/feed/update/urn:li:activity:7435231449802309632/

2) New independent report on AI-Max
Mike Ryan has published a new guide, and Anu Adegbola has provided a summary report (spoiler alert: conversions increase, but so does CPA)
https://www.linkedin.com/feed/update/urn:li:activity:7435328026768228352/ (Mike Ryan)
https://searchengineland.com/google-ai-max-revenue-higher-cpa-study-470928 (executive summary by Anu Adegbola)

3) Meta splits Click-through and Engaged-through Attribution
Meta introduces a new distinction between conversions generated by a link click and those resulting from engagement with other parts of the ad.
https://www.facebook.com/business/news/click-attribution (official announcement)
https://www.jonloomer.com/click-through-attribution-link-click/ (explanation by Jon Loomer)

4) Gemini vs. Claude in a real campaign audit
Ales Sturala (Trueclicks) field-tested the effectiveness of Gemini 3 Flash/Pro, Opus 4.6, and Sonnet 4.6 (spoiler: there’s no clear winner).
https://www.linkedin.com/feed/update/urn:li:activity:7435650440664436736/

5) How to minimize the impact of click fraud (without using third-party tools)
Heather Brousell shares Interesting practices to combat fake clicks (as much as possible)
https://searchengineland.com/click-fraud-google-ads-470656

6) Brand protection done right (with high budgets and well-known brands)
Benjamin Wenner explains how brand protection should be structured for well-known brands with large budgets
https://searchengineland.com/branded-search-competitive-ppc-defense-470510

7) Guidelines for creating ads in the AI ​​era
Sarah Stemen shares interesting insights on the different levels you should consider to ensure AI intervention is truly useful and not harmful
https://searchengineland.com/ppc-ads-authentic-ai-creative-470703

8) How to build a filter for quality traffic (and its audience) with GTM
Great tutorial by Dana DiTomaso on creating behavioral conversions in GA4/Gads using Google Tags Manager
https://kpplaybook.com/resources/micro-conversion-quality-traffic-metric-ads/

9) Is it time to add automated videos to MetaAds?
According to Pleurat Breznica: not yet. And in this post he explains why.
https://www.linkedin.com/feed/update/urn:li:activity:7435652608591204352/

10) Are Grants ads coming to AI Overview?
Jason King reports that his accounts (20) saw a general increase in CTR right around the time of the release in Q4 2025.
https://www.linkedin.com/feed/update/urn:li:activity:7434651651027734528/

EXTRA CONTENT

Video Reach campaigns now globally on CTVs – Thomas Eccel

A new study by Adobe shows TikTok is growing as search engine – Andrew Hutchinson

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

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