Top 10 PPC News-Parade from February 13 to 20, 2026

20 Feb Top 10 PPC News-Parade from February 13 to 20, 2026

The most important Pay Per Click news & strategic highlights from February 13 to 20, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) Google AI Mode released in 53 new languages ​​and ad CTR increases
Agentic search (powered by Gemini) has been released for all major European languages ​​and (surprise?!?) ads are gaining clicks (new study on US data)
https://www.seroundtable.com/google-expands-ai-mode-to-53-new-languages-40958.html (Barry Schwartz)
https://www.aleydasolis.com/en/search-engine-optimization/serp-shifts-ads-remonetized/ (Aleyda Solis)

2) Why investing in your technical skills in PPC will still pay off (even in the age of AI)
Kirk Williams explains what is already happening in the Pay Per Click industry (and will happen increasingly throughout 2026 and beyond)
https://zatomarketing.com/blog/the-return-of-the-technical-ppc-agency-in-an-ai-driven-era

3) Manus AI and other MetaAds news (including a reminder about Net New Reach)
Jon Loomer reports on the latest news from Meta, and Peter Quadrel recalls why new users reach trends often predicts campaign performances
https://www.linkedin.com/feed/update/urn:li:activity:7430554686446960640/ (Net New Reach)
https://www.jonloomer.com/manus-ai-ads-manager-integration/

4) Three important moves by Google for the display network
Similar audiences become signals for DGen, finally more details on PMax placements and Attributed Brands Searches
https://www.linkedin.com/feed/update/urn:li:activity:7429156100274278401/ (Dario Zannoni – lookalike)
https://www.linkedin.com/feed/update/urn:li:activity:7430238707569324032/ (Thomas Eccel – PMax)
https://www.linkedin.com/feed/update/urn:li:activity:7430549716037378048/ (Bia Camargo – ABS)

5) 2 very interesting case studies in Google Ads
Smart bidding in brand campaigns to check and when PMax are truly strong and incremental
https://www.linkedin.com/feed/update/urn:li:activity:7430548962031357953/ (Brian O’Neil – branding & smart bid)
https://www.linkedin.com/feed/update/urn:li:activity:7430276391444762625/ (Jordan Fry – PMax)

6) AI-Max: the future of GAds search?
Spoiler: yes. Mike Ryan, Ginny Marvin, and Natalia Lopez explain why.
https://www.linkedin.com/feed/update/urn:li:activity:7430549502509518848/ (Ryan/Marvin)
https://www.linkedin.com/feed/update/urn:li:activity:7428749765271588864/ (Lopez)

7) Google Ads changes how it uses budgets when scheduling ads
The algorithm will begin automatically compensating for time/day restrictions to maximize reach (and spend)
https://www.linkedin.com/feed/update/urn:li:activity:7430552781104635904/ (Adriaan Dekker)

8) Google adds a planner to Meridian
Andrew Hutchinson explains the new section that will be available in the open-source Marketing Mix Model by Google
https://www.socialmediatoday.com/news/google-offers-new-planner-element-in-its-meridian-toolbox/812649/

9) TikTok adds new formats in the EU and joins EASA
Andrew Hutchinson reports on TikTok’s new ad formats and its entry into the European Advertising Alliance
https://www.socialmediatoday.com/news/tiktok-adds-new-ad-types-for-entertainment-marketers/812135/ (new formats)
https://www.socialmediatoday.com/news/tiktok-joins-european-advertising-standards-alliance/812399/ (EASA)

10) LinkedinAds adds benchmarking against industry benchmarks and other campaigns
Daria Kalinina highlights two new options for comparing the performance of your ads campaigns in LIAds
https://www.linkedin.com/feed/update/urn:li:activity:7429157360285224960/

EXTRA CONTENT

Sure placement in Microsoft map pack with location extensions – Navah Hopkins
First examples of ChatGPT Ads spotted in the wild – Ashley Fletcher

Ads Decoded podcast (Ep. 2) – Ginny Marvin

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