Top 10 PPC News-Parade from March 13 to 20, 2026

20 Mar Top 10 PPC News-Parade from March 13 to 20, 2026

The most important Pay Per Click news & strategic highlights from March 13 to 20, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) The agentic revolution in PPC is already among us
AI Overviews are also “colonizing” shopping searches, UCP is expanding, and ChatGPT is testing its self-serve Ad Manager.
https://visibilitylabs.ai/ai-overviews-shopping-queries/ (Jeff Oxford on growing AIO coverage in shopping queries)
https://blog.google/products-and-platforms/products/shopping/ucp-updates/ (Google announcement on new UCP features)
https://searchengineland.com/openai-tests-ads-manager-as-chatgpt-ad-business-takes-shape-471755 (Anu Adegbola on testing ChatGPT Ads Manager)

2) MetaAds launches its own AI connectors (and shuts down others’?)
Several reports of account closures possibly related to third-party connectors + ManusAI official connectors & other minor updates
https://www.jonloomer.com/ai-related-ad-account-shutdowns/ (Jon Loomer)
https://www.facebook.com/business/news/unlocking-the-power-of-manus-in-metas-business-and-creator-tools (Meta announcement on Manus AI connectors)

3) When it might be necessary to change the default attribution window and why
Great post by Maggie Humphrey on a real-world case of campaign optimization related to shortening the conversion window
https://searchengineland.com/30-day-vs-7-day-attribution-google-ads-471852

4) What ROAS can’t tell you
Andrea Atzori explains why ROAS alone can be an obstacle to account growth
https://ambire.com.au/blog/roas-limitations-media-efficiency-ratio/

5) When DSAs die, more are created 🙂
Andrew Lolk explains why the upcoming switch between DSA and AIMax is actually a growth opportunity.
https://www.linkedin.com/feed/update/urn:li:activity:7440344973478207488/

6) Properly testing creatives in MetaAds is possible (if you know how)
Volodymyr Shcherbachuk explains how to force the platform to spend budget on a specific creative for testing purposes.
https://www.linkedin.com/feed/update/urn:li:activity:7438552303495704576/

7) How to create a competitive intelligence report using the GAds library and Claude
Vasyl Sergiienko explains step-by-step how to create a framework to generate reports on competitor ad strategies in specific sectors in just a few minutes
https://bit.ly/4utXZhR

8) Stape templates for Meta & TikTok
Matteo Zambon explains in detail all the benefits of two templates released by Stape for tracking and managing CoMo for Meta and TikTok (video in Italian).
https://www.youtube.com/watch?v=p3PL4Wmvo9k

9) Case study of anomalous MetaAds behavior (and how it was fixed)
Jon Loomer shares an interesting case study where the platform, for no apparent reason, decided to change the most effective placements overnight
https://www.jonloomer.com/weird-stuff-meta-ads/

10) What’s new in Google Ads Editor 2.12
Bernt Muurling (ClickPatrol) summarizes the main changes in the new version of Google Ads Editor just released.
https://www.linkedin.com/feed/update/urn:li:activity:7440663273416347648/

EXTRA CONTENT

New PSA Webinar on PMax with Gregg Finn & Sarah Stamen March 26 at 12pm EST – Paid Search Association

Pinterest Performance+ Optimization Tips – Pinterest

PMax negatives & other Microsoft Ads updates – Microsoft

Google NewFront 2026 on March 23 at 11:00am ET – Google

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Daniel Chandler!!! Yay 🙂

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May the ROI be with you! And… more peace for everyone!