Top 10 PPC News-Parade from March 20 to 27, 2026

28 Mar Top 10 PPC News-Parade from March 20 to 27, 2026

The most important Pay Per Click news & strategic highlights from March 20 to 27, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) Ads featuring AI-generated performers in NY State must clearly disclose this fact
Sam Tomlinson reminds us that starting June 9, 2026, placing ads in New York State with AI performers without a specific disclaimer could result in hefty fines
https://www.linkedin.com/feed/update/urn:li:activity:7442457670693019648/

2) How to diagnose the impact of tROAS on PMax
Kirk Williams highlights 6 checks to perform before attributing performance drops in a PMax campaign to a change in target ROAS.
https://zatomarketing.com/blog/pmax-performance-dropped-after-a-troas-change-how-to-troubleshoot

3) News from MetaAds (and beyond)
A small recap of the latest most relevant developments in the advertising platform Meta
https://www.jonloomer.com/push-delivery-to-this-ad/ Pushing specific ads and audiences based on engagement (Jon Loomer)
https://www.linkedin.com/feed/update/urn:li:activity:7442456635320717312/ New customers and why it’s an important move for Meta (Kumail Haider)
https://www.linkedin.com/feed/update/urn:li:activity:7443262143686156289/ New GTM template by Meta (Elad Levy)

4) Why TikTok creatives last less and how to fix it
Akvile DeFazio explains why even the best ads lose effectiveness quickly and how to fix it
https://searchengineland.com/tiktok-ad-creative-short-shelf-life-472363

5) When (and why) too much segmentation It’s a disaster
Andrew Lolk says poorly executed “bucketing” in shopping campaigns can be much more damaging than doing nothing at all
https://savvyrevenue.com/blog/bestseller-campaign-structure/

6) New rules for out-of-stock products in Google Shopping
Emmanuel Flossie reports that out-of-stock products will need to have the “Add to Cart” button visible but disabled
https://www.youtube.com/watch?v=i2llxlD-1RY

7) Small enhancements in PMax
AI-animated clips and seasonal themes are coming.
https://www.linkedin.com/feed/update/urn:li:activity:7442136450764247040/ (Nikki Kuhlman)
https://www.linkedin.com/feed/update/urn:li:activity:7442838773492613120/ (Bia Camargo)

8) Improvements to GAds offline conversion imports
Ben Karl (Google) reports that updates will be released globally in April and May that could lead to fluctuations in offline conversion numbers
https://ads-developers.googleblog.com/2026/03/upcoming-improvements-to-offline.html

9) Announcements of new features coming to Meta, Reddit, and Snapchat ad platforms
The different platforms have announced various upcoming innovations at industry events
https://www.socialmediatoday.com/news/meta-introduces-new-ad-and-discovery-options-at-iab-newfronts/815921/ (Meta – Andrew Hutchinson)
https://redditinc.com/news/introducing-more-ways-to-tap-into-shopping-on-reddit (Reddit)
https://www.socialmediatoday.com/news/snapchat-rolls-out-new-ad-options-to-help-brands-increase-their-in-app-pres/815623/ (Snapchat – Andrew Hutchinson)

10) ChatGPT Ads is a bit like playing blind man’s buff for now
Anu Adegbola reports the gist of an article in “The Information” in which several advertisers complain about the lack of performance data
https://searchengineland.com/openais-ad-platform-cant-tell-advertisers-if-their-money-is-working-472233

EXTRA CONTENT

Ads Decoded Ep. 4 (Lead quality optimization) – Ginny Marvin, Mimi Forsythe e Lydia Azaret

Online sales planning & discounts’ pitfall – Simone Dassereto (Italian language)

Google Ads API 23.2 highlights – Google (starts at minute 6:08)

2026 PPC Salary Survey results – Duane Brown

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Sara Trigiani!!! Yay 🙂

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May the ROI be with you! And… more peace for everyone!