Top 10 PPC News-Parade from November 1 to 7, 2025

08 Nov Top 10 PPC News-Parade from November 1 to 7, 2025

The most important Pay Per Click news from November 1 to 7, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) The Hard Truth (of the Data) About AIMax
Mike Ryan shared a study on the adoption and performance data of Google’s AI Max campaigns based on SMEC data (250 campaigns in over 600 accounts).
https://www.linkedin.com/feed/update/urn:li:activity:7392568626718965760/

2) Brand Bidding Yes or No? Why It’s Not Possible to Give a Single, Valid Answer
Andrew Lolk on why it’s not possible to give a single, definitive answer to the question of whether or not it’s worthwhile to run brand protection ads (and how to do them).
https://savvyrevenue.com/blog/brand-bidding-experts-disagree/

3) Are Demand Gen Really Worth It?
Mike Ryan and Thomas Eccel offer interesting insights into Demand Gen campaigns in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7392245359512788992/
https://www.linkedin.com/feed/update/urn:li:activity:7392282614235205632/

4) Performance Max Campaigns Under the Lens
Four very interesting posts on various aspects of PMax: from brand exclusion to initial evaluation and how the conversion rate is calculated
https://www.linkedin.com/feed/update/urn:li:activity:7391510491883376640/ (Kirk Williams)
https://hopskipmedia.com/your-pmax-roas-is-a-lie-how-to-fix-it-with-brand-exclusions/ (Ameet Khabra)
https://www.linkedin.com/posts/damianooliva_googleads-conversionrate-pmax-activity-7391398896918499329-bPct/ (Damiano Oliva)
https://www.linkedin.com/feed/update/urn:li:activity:7391474526812901378/ (Andrew Lolk)

5) New conversion counting option and other new features in MetaAds
You can now optimize for each user’s first conversion, instead of all of them + other minor updates
https://www.linkedin.com/feed/update/urn:li:activity:7391499692066545664/ (Jon Loomer)
https://www.linkedin.com/posts/bramvanderhallen_metaads-activity-7391371547002941440-VdjL/ (Bram Van der Hallen)

6) When PPC automation still definitely needs human intervention
Sarah Stemen identifies 4 use cases where relying entirely on automation in a PPC campaign is very risky
https://searchengineland.com/4-times-ppc-automation-still-needs-a-human-touch-464245

7) In which sectors and for which searches is AI changing the way users interact with Google
An excellent study shared by Adthena highlights the differentiated impact of AI Mode/Overview on advertising campaigns (and beyond)
https://searchengineland.com/how-googles-ai-overviews-are-accelerating-change-in-paid-search-463796

8) Poorly cropped images in your shop ads? You can avoid it
Kirk Williams explains how to disable “smart cropping” in Merchant Centers.
https://www.linkedin.com/feed/update/urn:li:activity:7391533323531137024/

9) A script to find underperforming keywords in GAds
Matinique Roelse shares a script that reports a series of keywords that should be paused based on historical data for a predefined period.
https://adcrease.nl/article/google-ads-script-negative-keyword-finder/

10) Two interesting new features from Amazon
Ads in influencer content and modified bids for top-ranked or other ads are now available. placements
https://www.linkedin.com/posts/isaac-gross-289818ba_great-update-for-amazons-sponsored-brands-activity-7387517703919538176-bYpt/ (Isaac Gross)
https://www.linkedin.com/posts/orkundzgn_ugc-for-amazon-by-amazon-sponsored-content-activity-7389303618602074112-9Mt7/ (Daniel Orkun Duzgun)

EXTRA CONTENT

How to monitor your ad traffic quality (& make it better) – ClickPatrol

Call for speakers for ADworld Experience 2026 – Gianpaolo Lorusso

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