Top 10 PPC News-Parade from November 14 to 21, 2025

21 Nov Top 10 PPC News-Parade from November 14 to 21, 2025

The most important Pay Per Click news & strategic highlights from November 14 to 21, 2025, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

1) The war for BFCM heats up
AliExpress (Alibaba’s retail platform) is increasing its investments in Google Shopping in anticipation of Black Friday and Cyber ​​Monday (& who is going to win)
https://www.linkedin.com/feed/update/urn:li:activity:7397613678705106944/ (Mike Ryan)
https://www.linkedin.com/pulse/truth-black-friday-vs-cyber-monday-from-11423-frederick-vallaeys-wm3xc/ (Fred Vallaeys)

2) Nano Banana, Pathmatics & other updates in DGen (& beyond)
Google officially releases its new image creation and enhancement algorithm and allows users to use content published on other platforms directly in the GAds UI
https://www.linkedin.com/feed/update/urn:li:activity:7397637756220321792/ (Ginny Marvin)
https://www.linkedin.com/feed/update/urn:li:activity:7396833520070987776/ (Dario Zannoni)
https://blog.google/products/ads-commerce/demand-gen-drop-november-2025/ (official announcement of the Demand Gen changes)

3) How to understand if Meta is judging your ads too similar
Bram Van der Hallen shared some important tips for optimizing your ads in light of the new features introduced with Andromeda
https://www.linkedin.com/feed/update/urn:li:activity:7396915579992952832/

4) Differentiation & consolidation are the Google Ads keywords of 2026?

Two very interesting posts on strategic performance optimization based on real-world case studies (which I can confirm myself)
https://www.linkedin.com/feed/update/urn:li:activity:7395785259365208064/ (Craig Graham)
https://www.linkedin.com/feed/update/urn:li:activity:7395785055593394177/ (Sarah Stemen)

5) More on Google’s AI Business Assistants & Meta
AI agents in Google Ads and Meta under the scrutiny of two other top-level professionals
https://www.linkedin.com/feed/update/urn:li:activity:7396834935149494272/ (Bram Van der Hallen)
https://www.linkedin.com/feed/update/urn:li:activity:7396195262802755584/ (Martin Roettgerding)

6) When to scale and when to retreat
Francesco De Agostinis does some very simple calculations to understand when the conditions are right for successful scaling and when it’s best to give up.
https://www.linkedin.com/feed/update/urn:li:activity:7397300122512031744/

7) When does it make sense to switch from maximize conversions/conv. to the CPA/ROAS target
Brad Geddes reports the conversion numbers needed to expect the switch to improve campaign performance
https://adalysis.com/blog/when-should-you-switch-max-target-bidding/

8) Campaign groups being rolled out globally
Manuel Lodi (+ others) confirms the new groupings (very useful for macro-analysis) are present in more and more accounts (they are likely being rolled out globally).
https://www.linkedin.com/feed/update/urn:li:activity:7396937756209451008/

9) Microsoft announces asset management updates + other minor improvements
Assets will be analyzed individually and will no longer block the entire ad, Copilot for asset generation and data analysis
https://about.ads.microsoft.com/en/blog/post/november-2025/asset-level-editorial-review-and-other-updates-for-november
https://about.ads.microsoft.com/en/blog/post/november-2025/introducing-image-animation-and-performance-comparison-for-better-creative-and-richer-insights

10) Amazon Ads releases its MCP server and announces several new features
Agentic interaction with the Model Context Protocol is here + new announcements made at Unboxed 2025
https://www.linkedin.com/feed/update/urn:li:activity:7396934402531917824/ (Alexander Brockhoff)
https://www.linkedin.com/pulse/amazon-unboxed-2025-alexander-swade-copje/ (Alexander Swade)

EXTRA CONTENT

Original conversion value now in GAds – Natasha Kaurra

Reddit launches interactive ads – Reddit

Google says they improved quality of leads in Local Service Ads – Anthony Highman

Vote for your favorite PPC influencer (until 12/25/25) – PPCSurvey

Free Webinar on Match Types & bid strategies with Brad Geddes on 12/4/25 – Paid Search Association

Call for speakers for ADworld Experience 2026 – Gianpaolo Lorusso

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May the ROI be with you! And… more peace for everyone!

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