Top 10 PPC News-Parade, May 15-22, 2026

25 May Top 10 PPC News-Parade, May 15-22, 2026

The most important Pay Per Click news & strategic highlights from May 15 to 22, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) News (& Comments) from the Google Marketing Live 2026
The usual deluge of announcements, interesting insights, and a few not-so-subtle criticisms.
https://www.linkedin.com/feed/update/urn:li:activity:7463868011884634113/ (Fred Vallaeys: The Slow Death of Keywords)
https://www.linkedin.com/feed/update/urn:li:activity:7463881442125856768/ (Thomas Eccel: Top News and Official Summary)
https://www.linkedin.com/feed/update/urn:li:activity:7463873424839430145/ (Manuel Lodi: Top News and Commentary)
https://www.linkedin.com/feed/update/urn:li:activity:7463881589614346240/ (Anthony Higman: Lack of credibility)
https://www.wordstream.com/blog/google-marketing-live-2026 (Rob Glover: recap and comments)
https://www.linkedin.com/feed/update/urn:li:activity:7463902321417248768/ (Ginny Marvin: top news and commentary)
https://ppcnewsfeed.com/tag/google-marketing-live-2026/ (Hana Kobzova: all announcements in a granular recap)

2) Meta has doubled impressions in the last 5 years (but users have only grown by 38%)
Interesting analysis by Pater Quadrel that identifies doubling impressions per user as one of the critical factors for scaling
https://www.linkedin.com/feed/update/urn:li:activity:7463874100076163072/

3) New AI attributes are arriving in the Product Feed
Hana Kobzoova summarizes the new attributes designed to enrich the information Google can then use in AIM/AIO.
https://ppcnewsfeed.com/ppc-news/2026-05/google-merchant-center-introduces-conversational-attributes/

4) First week of full immersion in ChatGPTAds, Meta AI instant forms, and other minor updates
Jon Loomer’s weekly recap of MetaAds news, including his initial thoughts on ChatGPT’s Ads Manager.
https://www.jonloomer.com/chatgpt-ads-limitations-ai-instant-forms/

5) Microsoft Activate news + other news
All the latest announcements from Microsoft Ads.
https://ppcnewsfeed.com/ppc-news/2026-05/microsoft-activate-2026-recap/ (Hana Kobzova: announcements at Activate 2026)
https://about.ads.microsoft.com/en/blog/post/may-2026/new-import-center-and-other-product-news-for-may-2026
https://www.linkedin.com/feed/update/urn:li:activity:7462520987851546624/ (Navah Hopkins: AI quotes in Clarity)

6) Google’s Lead Generation oriented updates
Ginny Marvin summarizes a series of considerations on specific old and new features in Google Ads
https://business.google.com/us/accelerate/resources/articles/42-launches-redefining-lead-generation/

7) Why Custom Product Pages Aren’t a Good Solution for Tracking App promotions
David Vargas shares real data showing the unreliability of data from external ad platforms (TikTok and Meta)
https://www.linkedin.com/feed/update/urn:li:activity:7463879939608674304/

8) Why AI-Max and Phrase Match Are Better Than Expanded Match for Ecommerce
Andrew Lolk Explains the Advantages of the New type of Campaign Over broad match based search ones
https://savvyrevenue.com/blog/phrase-match-ai-max/

9) The Most Common (and Costly) Mistakes in LinkedIn Ads
AJ Wilcox Explains in a Video Which Are the Most Devastating Settings and Their Effects on LinkedIn Campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7462753437387124736/

10) Update to the 2026 GAds Benchmark in 23 Industries
Susie Marino shares the Update to Wordstream Data on the Google Ads Industry Benchmark from April 25 to March 26
https://www.wordstream.com/blog/2026-google-ads-benchmarks

EXTRA CONTENTS

New Souce grouping in GA4 – Tamas Geiger

New GAds MCC sync column option – Vivek Gupta

New budget planner in GA4 now can integrate data from external ad platforms – Arpan Banerjee

Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… Andrei Siniakin!!! Yay (we want a selfie as soon as you get it! 🙂

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