Top 10 PPC News-Parade May 8-15, 2026

15 May Top 10 PPC News-Parade May 8-15, 2026

The most important Pay Per Click news & strategic highlights from May 8 to 15, 2026, commented live by Gianpaolo Lorusso, the founder of ADworld Experience. PROUDLY 100% AI FREE. JUST RAW, UNFILTERED HUMAN ERRORS.

1) Why match types are far from dead (but AI-Max campaigns are bringing them closer to the end)
Optmyzr data shows that expanded match is now widespread, but it’s not as effective + AI-Max exception that proves the rule
https://www.optmyzr.com/blog/google-ads-match-type-performance/ (broad, phrase, or exact? – Frederick Vallaeys)
https://www.linkedin.com/feed/update/urn:li:activity:7460971185309331456/ (AI Max for brand searches – Bia Camargo)

2) Meta increases purchase event audience retention
Bram Van der Hallen reports that the buyer audience segment will last 730 days (instead of 180)
https://www.linkedin.com/feed/update/urn:li:activity:7460375781249179648/

3) AI Skills: The New Frontier of Automatic PPC Audits
Frederick Vallaeys (unstoppable this week:) shares some interesting insights on the “skills” (set of basic rules) needed for professional AI audits
https://searchengineland.com/ai-skills-the-next-layer-of-marketing-automation-477308

4) Be careful about blocking super-generic queries in AI-driven campaigns
AI Overview and autocomplete generate very generic queries, but be careful about immediately blocking them as negatives
https://www.linkedin.com/feed/update/urn:li:activity:7460981267430432768/ (generic queries – Anthony Higman)
https://hopskipmedia.com/your-negative-keyword-management-is-broken-heres-the-fix/ (negative management – Ameet Khabra)

5) Google adds Gemini to GAds Dashboards
Announced the launch of an agentic operator capable of real time changing the data displayed in dashboards
https://searchengineland.com/google-ads-adds-gemini-powered-dashboards-for-real-time-insights-477254 (Anu Adegbola)

6) The 5 most common GAds errors in e-commerce accounts
Andrew Lolk had AI summarize the most recurring issues in 50 audits conducted over the last 18 months. The result is a very interesting post.
https://savvyrevenue.com/blog/google-ads-mistakes/

7) Why ChatGPTAds is moving so fast (and this week’s releases)
The speed of releases and gloomy forecasts + pixels, product feeds, and expansion to the UK, Japan, Croatia, Brazil, and Mexico
https://www.linkedin.com/pulse/why-chatgpt-ads-fail-spectacularly-daniel-gilbert-y3dze/ (speed and future – Daniel Gilbert)
https://www.linkedin.com/feed/update/urn:li:activity:7460375473236099072/ (conversion pixel – Utku Gulden)
https://searchengineland.com/openai-adds-product-feed-ads-to-chatgpt-477208 (product feed – Anu Adegbola)
https://www.linkedin.com/feed/update/urn:li:activity:7460375191890702336/ (Market Expansion – Benji Shomair)

8) We’re not there yet with the AI ​​Advisor results in GAds
Phil Jensen shares a case of a clear error in the reporting of Google’s agentic AI in Google Ads
https://www.linkedin.com/feed/update/urn:li:activity:7461027566234128385/

9) GA4 creates a default channel for AI assistants
A special classification for agents of the most popular AI engines is coming (+ list of identifiers in logs)
https://support.google.com/analytics/answer/9164320?hl=en#05132026 (official announcement) Google)
https://www.searchpilot.com/resources/blog/how-does-ai-traffic-show-up-in-analytics (AI traffic identifiers – Will Critchlow)

10) Amazon makes its MMM available
Oleksandr Kovalov reports that Amazon’s Marketing Mix Model is now available to everyone
https://www.linkedin.com/feed/update/urn:li:activity:7460376109625274368/

EXTRA CONTENTS

AMA session with Ginny Marvin on Ai-Max (May 15 at 1pm EST) – Sarah Stemen / Paid Search Association

MicrosoftAds will use Linkedin targeting signals in CTV Ads – Anu Adegbola
Help us to choose 2026 Focus Group topics & get 50€OFF + win our iconic Keep Calm and Follow Your ROI T-Shirt. – ADworld Experience

And this week’s lucky winner is… William Zattra!!! Yay 🙂

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May the ROI be with you! And… more peace for everyone!