Top PPC News from April 5 to 12, 2024

Top PPC News from April 5 to 12, 2024

The top 10 international Pay Per Click Industry News from April 5 to 12, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

In the video contents are exposed starting from the last one (as in any honorable top ten ;-))

1) Has Ad Strength become part of GAds auctions?
Rumors on possible changes in this KPI forced Google to clarify that it might limit impressions but it is not (yet) a ranking factor in auctions

2) How to structure campaigns in 2024 (& beyond)
Ruben Runneboom shared an interesting post which suggests a structure very similar to what I called “agile target layering” a couple of years ago
3) TikTok launches new brand safety controls
Category exclusion, sensible topic verticals & third parties measurements are all designed to give more control to advertisers

4) Latest Meta Ads updates
Bram Van der Hallen reports some new functions in Facebook/Instagram Ad platforms & suggests to carefully review attribution windows in evaluating results

5) GAds remarketing traffic drops after COMOv2 (& how to fix them)
Matteo Zambon shared a very in-depth guide to the matter with suggestions on how to solve the problem

6) Are product highlights worth the effort to create them in product feeds
A test by Giuseppe Scollo clarified that feeds with this optional attribute (with product key points summarized) is likely to have postive effects, even on PMax campaigns

7) PMax will have “Retention Goal” for repeated customers
Dario Zannoni spotted this new beta feature aimed to boost customer loyalty and the connected explanation page

8) How to boost local ads in Google
Mark Irvine suggests 3 best practices to maximize relevancy (& performance) at local level

9) PMax trends executive summary
Navah Hopkins shared a recap of main findings in Optmyzr last report on PMax most widespread trends among their customers

10) Is Google pushin more on Owned & Operated sites/apps?
A new post by Mike Ryan seems to suggest that Google is pushing on impressions whithin its own network (YT, Discover, GMail & Maps). We’ll be bette to keep an eye on it 🙂


2024 Speakers & Program announced (ADworld Experience)

New free webinar on PPC trends w/ Jack Hepp & Sarah Stemen (Paid Search Association)

A new test on broad vs phrase match (Giulia Piemontese)

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important (I’ll consider it next week)!

Gianpaolo Lorusso
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