12 Aprile 2018

Seminari avanzati (1,5h o 45min per intervento), LIVE = streaming e traduzione simultanea

9:45-17:30AdWords
Speakers:
Live Streaming Michele Mereu (Mickymereu.com)
Cassandra
Menga
(Uptimization)
Gabriele
Benedetti
(Search On)
Live Streaming Andrew Lolk (SavvyRevenue) English
Liam Wade (Impression) English
Facebook Ads
Speakers:
Veronica Gentili (Glisco Mktg)
Live StreamingLuca La Mesa (SingularityU)
Live Streaming Miles Beckler (Swell Press) English

Altri Network
Speakers:
Live Streaming Tavola rotonda sul Programmatic (vari relatori)
Live Streaming AJ Wilcox (B2Linked) English
Duane Brown (Take Some Risk) English
Conversion Rate Optimization
Speakers:
Live Streaming Alessandro Martin (Reprise Media)
Giuliano Trenti (Neurexplore)

Live Streaming Tim Stewart (TRS Digital) English
Edgar Špongolts (ConversionXL) English
PPC Tools
Speakers:
Live Streaming Alessandro Frangioni (Riot Design)
Francesco Chiappini (Ecommerce School)
JD Prater (Adstage.io) English
Anu Adegbola (MindSwan) English
Florian Nottorf (Adference) English
Christian Borck (Adference) English
19:30 – 23:00Networking Party
Stessa location della conferenza (Zanhotel Europa, Bologna)

13 Aprile 2018

Casi PPC & CRO (20+10min di domande e risposte ciascuno) con streaming e traduzione simultanea

Mercato italianoInternational Market
9:30-10:00Vendere imballaggi con AdWords
Daniele Crescenzo & Luca Luzzani (SiComunicaWeb)
LinkedIn Ads Case Studies – The Truly Exceptional
AJ Wilcox (B2Linked)
10:00-10:30Interazioni virtuose tra CRO & Advertising
Rosario Toscano &
Angela Venturin (Moca Interactive)
eCommerce Success Cases: Stop Pausing AdWords Campaigns and Scale Instead
Andrew Lolk (SavvyRevenue)
10:30-11:00Black Friday Madness
Michele Mereu (MickyMereu.com)
How to generate 13,943 Leads & 188 Customers For $888.84 with FB Ads
Miles Beckler (Swell Press)
11:00-11:30Pausa caffè & networkingCoffee break & networking
11:30-12:00Contenuti digitali efficaci in ottica neuro-cognitiva
Giuliano Trenti (Neurexplore)
Data driven campaigns for the travel industry
Tomasz Sasiadek (Bluerank)
12:00-12:30Campagne Shopping con gli steroidi
Marco Frighetto (Booster Box)
Forget Google and Facebook: The Future Is About Reddit, Quora and More
Duane Brown (Take Some Risk)
12:30-13:00Facebook Ads Mix
Massimo Chieruzzi (AdEspresso)
How We Took a B2B PPC Account From Boring to Brilliant
Pauline Jakober (Group Twenty Seven)
13:00-14:00Pranzo a buffet & networkingBuffet lunch & networking
14:00-14:30Penalizzazioni in AdWords e Facebook: come evitarle e come uscirne
Emanuele Chiericato (Conversion Driven)
Maximizing CR by using the law of reciprocity
Edgar Špongolts (ConversionXL)
14:30-15:00Lead generation nel settore B2B. Meglio facebook o linkedin?
Luisa Fontana (Freelance)
To be defined
Liam Wade (Impression)
15:00-15:30Lead generation con AdWords nel settore finanziario
Cassandra Menga (Uptimization)
To be defined
Tim Stewart (TRS Digital)
15:30-16:00Pausa caffè & networkingCoffee break & networking
16:00-16:30Da definire
Luca La Mesa (SingularityU)
To be defined
Anu Adegbola (MindSwan)
16:30-17:00Da definire
To be defined
17:00-17:45Premiazione PPC Caesars Award e Tavola RotondaPPC Caesars Award prizegiving & Round Table