4 & 5 Aprile 2019

Il programma 2019 è in arrivo… Ecco cosa abbiamo fatto nell’ultima edizione

Primo Giorno

Seminari avanzati (1,5h o 45min per intervento), LIVE = streaming e traduzione simultanea

9:45-17:30AdWords
Speakers:
Live Streaming Michele Mereu (Mickymereu.com)
Gabriele Benedetti (Search On)
Live Streaming Andrew Lolk (SavvyRevenue) English
Live Streaming Frederick Vallaeys (Optmyzr) English
Live Streaming Liam Wade (Impression) English
Facebook Ads
Speakers:
Veronica Gentili (Glisco Mktg)
Live StreamingLuca La Mesa (Top Teacher Ninja Academy)
Live Streaming Sam Collier (Blitzmetrics) English
Dennis Yu (BlitzMetrics) English

Altri Network
Speakers:
Carmelo Noto (Outbrain)
Saverio Bruno (Twow)
Live Streaming Tavola Rotonda Programmatic
(Freddi, Schirò, Pomi, Mariniello)
AJ Wilcox (B2Linked) English
Duane Brown (Take Some Risk) English
Conversion Rate Optimization
Speakers:
Live Streaming Alessandro Martin (Pro Web Consulting)
Giuliano Trenti (Neurexplore)
Live Streaming Tim Stewart (TRS Digital) English
Edgar Špongolts (ConversionXL) English
PPC Tools
Speakers:
Alessandro Frangioni (Riot Design)
Francesco Chiappini (Ecommerce School)
Frederick Vallaeys (Optmyzr) English
Sahil Jain (Adstage.io) English
Anu Adegbola (MindSwan) English
Florian Nottorf (Adference) English
19:30 – 23:00Networking Party
Apericena con open buffet nella stessa location della conferenza (Zanhotel Europa, Bologna)

Secondo Giorno

Casi PPC & CRO (20+10min di domande e risposte ciascuno) con streaming e traduzione simultanea

Mercato italianoInternational Market (Trad. Simultanea)
9:30-10:00Vendere imballaggi con AdWords
Daniele Crescenzo & Luca Luzzani (SiComunicaWeb)
LinkedIn Ads Case Studies – The Truly Exceptional
AJ Wilcox (B2Linked)
10:00-10:30Interazioni virtuose tra CRO & Advertising
Rosario Toscano &
Angela Venturin (Moca Interactive)
eCommerce: Stop Pausing AdWords Campaigns and Scale Instead
Andrew Lolk (SavvyRevenue)
10:30-11:00Black Friday Madness
Michele Mereu (MickyMereu.com)
Large scale FB campaign optimization
Sam Collier (Blitzmetrics)
11:00-11:30Pausa caffè & networkingCoffee break & networking
11:30-12:00Campagne Shopping con gli steroidi
Marco Frighetto (Booster Box)
Automation – Do more, work less
Anu Adegbola (MindSwan)
12:00-12:30Contenuti digitali efficaci in ottica neuro-cognitiva
Giuliano Trenti (Neurexplore)
The Future of PPC is About Reddit, Quora and More
Duane Brown (Take Some Risk)
12:30-13:00Promuovere una sottoscrizione mensile con Facebook
Massimo Chieruzzi (AdEspresso)
How We Took a B2B PPC Account From Boring to Brilliant
Pauline Jakober (Group Twenty Seven)
13:00-14:00Pranzo a buffet & networkingBuffet lunch & networking
14:00-14:30Penalizzazioni in AdWords e Facebook: come evitarle e come uscirne
Emanuele Chiericato (Conversion Driven)
Maximizing CR by using the law of reciprocity
Edgar Špongolts (ConversionXL)
14:30-15:00Lead generation nel settore B2B. Meglio facebook o linkedin?
Luisa Fontana (Digital Advertising Consultant)
Fashion Retail with a 300%+ Revenue Increase
Liam Wade (Impression)
15:00-15:30Granulare si, ma non troppo. L’involuzione della SKAG in strategie di anti-segmentazione
Fabio Antichi (Fortop)
Stopping hard-earned traffic going up in smoke
Tim Stewart (TRS Digital)
15:30-16:00Pausa caffè & networkingCoffee break & networking
16:00-16:30Strategie avanzate di facebook advertising
Luca La Mesa (Top Teacher Ninja Academy)
Data driven campaigns for the travel industry
Tomasz Sasiadek (Bluerank)
16:30-17:00Shopping: Conversioni indirette e stop agli zombie per aumentare il ROI
Roberto Pala (Queryo)
Measuring Facebook ROI
Dennis Yu & Tanner Laycock(BlitzMetrics)
17:00-17:45Premiazione PPC Caesars Award e Tavola RotondaPPC Caesars Award prizegiving & Round Table