Relatori

Il meglio di Pay Per Click & Ottimizzazione delle Conversioni nel mondo

Gli speaker dell’edizione 2020

Scopri chi sono i migliori specialisti mondiali in Pay Per Click & Conversion Rate Optimization che presenteranno ad ADworld Experience 2020 casi reali di campagne PPC & CRO e corsi avanzati su Google Ads, Facebook Ads, Amazon e Ottimizzazione delle Conversioni.

agostini

Ale Agostini

Avantgrade

Imprenditore e partner di AvantGrade, prima agenzia di digital marketing che integra intelligenza artificiale e Machine learning ai servizi di Search e Web Analytics. Scrive per Hoepli, formatore di digital marketing per Sole 24 ore, Rcs Academy, Booking Academy, Business international, Ninja Marketing. Relatore in diversi eventi internazionali di tecnologia tra cui TEDx. Forma più di 1.000 persone ogni anno. Prima dell’attuale attività, ha fondato Bruce Clay Europe (leader americano nel SEO dal 1996) e gestito il marketing internazionale di top brand quali Ferrero International, Campari e Bolton Manitoba.

Fabio-Antichi

Fabio Antichi

Dibix

Divenuto Capofficina in un azienda metalmeccanica scopre che è un lavoro troppo faticoso, così nel 2010 si ricicla nel Marketing 😛 Negli anni lavora prima in GGService e in seguito in Fortop acquisendo competenze nella Seo e nell’Adv. Oggi in Dibix si occupa di formazione e segue la promozione online di grandi e piccoli brand con particolare attenzione al mondo dell’e-commerce. Da alcuni mesi conduce un’ironica rubrica video sulle nuove frontiere del business online.

tim-ash2

Tim Ash

TimAsh.com

Tim Ash has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch.
He is the author of “Unleashing The Primal Brain” and two bestselling books on Landing Page Optimization, and founder of SiteTuners, a strategic conversion rate optimization agency. Tim has developed deep expertise in user-centered design, neuromarketing, understanding online behavior, and split testing.
Over the past 20 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Google, Expedia, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, and many others have benefited from Tim’s deep understanding and innovative perspective.
Tim is a highly-regarded online marketing keynote speaker and presenter at over 200 industry conferences and corporate trainings worldwide. He is the founder and chair of the international Digital Growth Unleashed event series and a frequent contributor to print and online publications.

0 (4)

Gianluca Binelli

Booster Box

Gianluca is the founder of Booster Box, a performance agency specialized in scientific marketing. Prior to Booster Box Gianluca was at Google for 6 years working on different teams within AdWords. First as a Product Specialist, he then went on to manage online marketing for Google’s products in EMEA. Gianluca also served as Capital G’s Advisor, helping start ups with their online marketing in Google’s own late stage investment fund. He is a regular speaker at international PPC conferences (eg AdWorld Experience, HeroConf, Web Marketing Festival). Gianluca teaches digital marketing at University of Pisa. In 2019 Gianluca was voted 2nd Most Influential PPC Expert in the World by PPC Hero.

veronica-bortolamai2

Veronica Bortolamai

Studio Cappello

Digital Strategist in Studio Cappello e Professional Trainer per WMR Academy. Gestisce campagne su svariate piattaforme di Paid Advertising, tra cui Google Ads, Bing Ads, programmi di retargeting, comparatori di prezzo e siti verticali, canali di affiliazione.
Grazie alla sua conoscenza delle lingue e alle svariate esperienze all’estero, riesce a governare anche i mercati esteri: il settore fashion è in assoluto quello che la entusiasma di più!
Curiosa, dinamica e flessibile, negli ultimi anni è relatrice durante eventi importanti nel panorama del Digital Marteting.

lucia-carriero2

Lucia Carriero

Neuroset

Lucia Carriero è una neuroscienziata ed è il CEO di Neuroset Italia. Dopo il conseguimento del PhD in neuroscienze alla SISSA di Trieste, ha lavorato in alcune delle istituzioni più prestigiose d’Europa in ambito accademico (Max Planck Institute, Biomedicum di Helsinki, CNR) ottenendo diversi premi e riconoscimenti (Marie Curie). In Neuroset – un’azienda di neuro-tecnologie applicate a diversi ambiti (riabilitazione neurologica, neuro-marketing, neuro-webdesign, ecc.), si occupa principalmente di studiare come il cervello umano elabora percezioni, emozioni e processi decisionali.

Valerio-Celletti_small

Valerio Celletti

Loop

Co-Fondatore di Loop, consulente PPC e docente presso Google Advanced/Marketers, Sole 24 Ore, Ca’Foscari. Admin e fondatore di Google Advanced, uno dei gruppi Facebook italiani più attivi e di alto profilo in ambito Pay Per Click.

BFi-wSOo

Brandon Doyle

Wallaroo Media

Brandon Doyle is the founder and CEO of Wallaroo Media, a full-service digital marketing agency based in Provo, Utah, USA. Wallaroo works with clients ranging from small businesses to VC-backed startups to large brands like Disney, IKEA, Gatorade, and more. Brandon loves marketing, travel, and the outdoors. He’s married with four young children.

enrico-ferretti2

Enrico Ferretti

Secret Key

Fondatore di Secret Key, agenzia Google Premier Partner e Facebook Agency Indipendent Partner, che si occupa di marketing strategico e performance marketing in ambito eCommerce, Lead Generation e Retail. Marketer con oltre 15 anni di esperienza sul campo, è fissato con la Web Analytics e i sistemi di Business Intelligence.

GUwqzaNz

Kenia Gonzalez

Wolfgang Digital

Kenia ha scoperto la sua passione per il Marketing Digitale in occasione di un viaggio dal Messico all’Argentina, che finanziò aiutando alcuni boutique hotel ad essere scoperti dai turisti attraverso i social media e le piattaforme di video online. Tornata dal quel viaggio, nel 2014 Kenia si trasferì in Irlanda e ottenne la certificazione in Google AdWords e Google Analytics. Nel 2015 entrò a far parte di Wolfgang Digital. Da allora si occupa di ideare e sviluppare campagne di marketing integrato, combinando le tecniche più avanzate di paid social e paid search per ottenere i migliori risultati per i suoi client. Kenia ha guidato il suo team alla vittoria di numerosi premi, il più recente dei quali è stato “Best Use of Social Media in a Search Campaign” (Miglior utilizzo dei Social Media in una campagna di Search Marketing) agli European Search Awards 2019 per Elverys. Kenia è anche una blogger su Moz e ha partecipato come speaker internazionale a eventi presso Google HQ, 3XE Dublino, Hero Conf London e SMX London. Kenia ha scoperto la sua passione per il Marketing Digitale in occasione di un viaggio dal Messico all’Argentina, che finanziò aiutando alcuni boutique hotel ad essere scoperti dai turisti attraverso i social media e le piattaforme di video online.

navah-hopkins

Navah Hopkins

Hennessey Digital

Director of Paid Media at Hennessey Digital, Navah Hopkins was part of the Customer Success and Thought Leadership teams at WordStream. She began working in digital marketing in 2008, transitioning from SEO to paid search in 2012. Since that time she’s worked with SMBs and the agencies who serve them across the globe, helping them unlock the full potential of their budgets, as well as turn PPC into a scalable part of their organizations. When she’s not working with clients, she shares lessons learned through international conferences, Google customer events, as well as local workshops. She was named one of the top 25 most influential PPC marketers, and likes to pay it forward by mentoring future marketers at local universities.

Y5C5gZJd

Ingo Kamps

Cayada

While studying business adminstration Ingo Kamps made his first contact with the web at Nintendo Europe in 1999. In 2004 he founded his performance-marketing company Cayada GmbH in Berlin, later moved to Munich. In May 2014 Drillisch Online AG acquired part of the companies‘ online-assets and Ingo Kamps served as a consultant at Drillisch thereafter. Since 2016 he has been working as an online-consultant for several major companies, such as MediaMarkt Saturn Retail Group, vodafone and Richemont Europe. He’s is also organizing the whole performance-marketing part for the Axel Springer Teaser Ad GmbH, a subsidiary of the German publishing house Axel Springer All Media. Ingo Kamps has spoken at different conferences and published two German books “Performance-Marketing“ and “Getting started with successful Mobile Marketing“, plus writing parts of several other books.

4W38gB2b

Roisin Linnie

Wolfgang Digital

As head of social for Wolfgang Digital, Roisin has her finger on the rapidly beating pulse of Facebook, Twitter, Instagram, Pinterest and beyond. Roisin manages a performance social team of 8 who’s main focus is driving conversion through social media and integrating social with other channels to drive results.
Roisin’s work has won multiple Irish & International awards including ‘Best use of Social in a Search campaign’ at the European Search Awards in 2019, ‘Best Public Sector Campaign’ at the Social Buzz awards in 2018 & ‘best integration of search into cross-channel marketing’ at the Landy awards in Seattle 2018. Roisin’s team has also had 6 case studies published by Facebook, Twitter and Pinterest, two of which were the first in Ireland (Pinterest & Twitter).

0 (1)

Ada Luo

Croud

Ada is Digital Account Director at Croud, a global digital marketing agency, and has worked with international clients including Cambridge Satchel Company, Regus, Michael Page, and Netflix. With over four years’ industry experience, Ada specialises in key Chinese advertising platforms such as Baidu, Wechat, and Netease across paid search, display, and native ads. Ada is currently heading a team of 7 at Croud, pioneering practice and development of major engines in the Asia area. A recent project she ran for Regus across Baidu was nominated for a UK Search Award, and her team’s work has also been recognised by The Drum.

Lars-Maat

Lars Maat

Maatwerk Online

With over 10 years of experience in online advertising on Google, Bing, Facebook, Instagram and LinkedIn, Laars is now heavily involved in messengerbots optimization. He founded his own company, Maatwerk Online, in September 2013, now being Google Premier Partner and counting 20 dedicated and enthusiastic marketeers + some freelancers. Campaigns ran so far, were mind-blowing with amazing openratios and clickratios. Maatwerk Online expanded rapidly and now also work for larger companies, running campaigns in more than 10 countries. He personally has all the Google Ads certifications, Google Analytics certification, Bing Ads certification, Facebook Blueprint and the Snapchat advertising certification.

n-8dIoTM

Depesh Mandalia

SM Commerce

Depesh Mandalia is on a mission to help entrepreneurs leverage digital marketing to build highly profitable businesses, faster. As CEO of SM Commerce and ZASR Digital, he is responsible for well over $100M of revenue generated and over $20M of profitable Facebook ad spend. An international speaker, he passionately believes in sharing traditional principles of sales and marketing adapted for the digital age, inspiring positive change and leaving a legacy to impact hundreds of thousands in improving their lives.

Enrico-Marchetto

Enrico Marchetto

Noiza

Fondatore di Noiza.Com, una delle più longeve realtà italiane nel segmento del marketing digitale con clienti come PokerStars, Generali, H-Farm, Venere.com, Velux, Benetton, Betsson, UNHCR.
Insegna all’Università di Udine ed è docente al master WemPark dell’Università di Firenze.
Dall’aprile 2012 è Presidente di Trieste Città Digitale, l’azienda pubblica che si occupa di tutti i servizi digitali della città di Trieste. Dal 2014 è il project manager di www.discover-trieste.it, la piattaforma di Destination Marketing di Trieste.
È autore insieme ad Alessandra Farabegoli di Marketing in un mondo digitale (Apogeo 2018).

0 (2)

Florian Nottorf

Adference

Co-founder and co-CEO of ABOUT YOU daughter company Adference, an AdTech company that develops innovative advertising technologies for Amazon and Google Ads. Before co-founding Adference in 2014, Nottorf researched statistical modelling in connection with user journey analysis and cross-channel attribution. He holds a doctorate’s degree in business information systems from Leuphana University Lüneburg, where he developed a statistical algorithm that earned him a number of science awards. In 2014, he was appointed Associate Editor of one of the most renowned conferences of the field. At Adference, Florian Nottorf leads an expert team of 36.

deborah_omalley

Deborah O'Malley

GuessTheTest

Deborah pursued a master’s of science degree, specializing in eye tracking technology. Her research findings have been published in six prestigious peer-reviewed journals and are a source inspiration for many digital marketers, worldwide. Today, Deborah applies her specialized skillset to Conversion Rate Optimization (CRO) and A/B. She works with clients to help them optimize their website, and ads. She’s also founded the go-to A/B test case study resource website, GuessTheTest. Deborah is Google Analytics certified and, if you give her the chance, she’ll happily talk to you for hours about anything web optimization. When not optimizing websites, Deborah can be found in the kitchen making delicious homemade fudge, or burning it off at the gym.

0 (6)

Massimiliano Pavesio

Loop

Dopo piu di 20 anni nel settore delle telecomunicazioni in qualità di tecnical support a livello nazionale scopre e si appassiona al marketing online, in particolare a Google Ads. Attualmente collabora con Loop e altre aziende nazionali come PPC specialist. Conseguite le certificazioni ufficiali Google e Google Advanced | Marketers collabora con altri freelance ed agenzie nazionali per la gestione di campagne PPC a 360 gradi ed è moderatore del Gruppo FB Marketers Google Advanced.

HtZZol1R

Beth Quigley

Wolfgang Digital

Beth first fell in love with digital marketing during an internship in San Francisco, where she was introduced to AdWords and social advertising. Beth began work at Wolfgang Digital as an AdWords trainee and has since progressed onto the Client Engagement team, working on strategy development with some of Ireland’s biggest retailers including Littlewoods Ireland, Brown Thomas and Arnotts. Her team have won numerous awards both in Ireland and abroad, including “Best in Data & Analytics” at the Digital Media Awards 2019, and “Best Use of Search – B2C” at the European Search Awards in Budapest this year.

0 (3)

Byron Tassoni Resch

Deliveroo

Byron is the Head of Search Engine Marketing at Deliveroo and leads the team for all Search, App, Display and Video campaigns. He has been in the industry for over 12 years, his main focus revolves around Paid Search automation at scale. Byron’s first job was delivering pizza, now he sells them online!

NilsRooijmansPhoto

Nils Rooijmans

Water Cooler Topics

Nils Rooijmans, veteran in Search Marketing, AI alumni and Search Specialist by trade. With over +20 years experience in the field (PPC, SEO) he has helped over hundreds of companies increase their revenue and profits, mostly through automations. Currently he combines his technical, business and entrepreneurial experience running a remote search agency and is sharing knowledge on Google Ads Scripts via his personal site & newsletter.

Christian_Schmidt

Christian Schmidt

Axel Springer Teaser Ad

Expert in performance marketing Christian Schmidt has been working in online marketing since 2006. After completing his studies in business administraion, he worked as a project development manager for a Leipzig real estate company and became the online marketing manager of the Unister Group in 2006, where he planned media investments for the Ab-in-den-Urlaub.de brand. Then he cofounded Unister Media GmbH, the predecessor of AdUp Technology. Under his leadership, sales rose from zero to almost EUR 15 million and the workforce grew from 3 to 28 employees in 2016. The business operations of AdUp Technology passed to Axel Springer in 2017 and in 2019 Christian Schmidt become managing director of Axel Springer Teaser Ad GmbH.

fabio_sutto

Fabio Sutto

Performance Based

Inizia la sua carriera nel 1998 come sviluppatore server-side, per poi ricoprire il ruolo di web engineer presso Pallino & co di Padova, dove entra in contatto con grandi realtà come Jacuzzi e Volkswagen. Si interessa poi di motori di ricerca, di web marketing e, successivamente, di web 2.0. Oggi segue la promozione on line di numerosi grandi gruppi aziendali nazionali ed internazionali e organizza diversi eventi verticali su tematiche legate al web marketing.

purna-virji

Purna Virji

Microsoft

Crowned the 2019 Search Personality of the Year at the US Search Awards, Purna has previously been named by Adweek on their 2018 Young Influentials List, and in 2016 was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe and a columnist on digital marketing for Search Engine Land and Moz. An award-winning former journalist, Purna is an avid traveler, aspiring top chef and amateur knitter in her spare time.

vittori

Michael Vittori

Papà di professione e web marketer per passione, si distingue per lo spiccato accento romagnolo. Autore del libro “Facebook Ads in pratica”, formatore e speaker nei più importanti eventi di digital marketing italiani, aiuta le aziende a promuoversi al meglio online. Nasce come copywriter e giornalista, per poi specializzarsi nel web marketing e advertising, con focus particolare su Facebook e Instagram Ads.

0 (7)

Stefano Zago

Moca Interactive

Digital Advertising Specialist in Moca Interactive da una manciata di anni. Ama imparare, la musica, le gite ed il lavoro di squadra.
Non crede troppo nella classificazione tra junior e senior, è convinto che ognuno sia junior o senior in qualche aspetto e che sia un’ottima cosa la condivisione di conoscenza.
Una delle sue più grandi soddisfazioni è l’aver fatto capire a sua mamma che lavoro fa.

matteo-zambon2

Matteo Zambon

Tag Manager Italia

Autore di “Google Tag Manager per chi inizia” e di “Google Tag Manager for Beginners”, Matteo Zambon è il primo divulgatore italiano di GTM e ne è uno degli specialisti di riferimento a livello internazionale. Già sviluppatore web e consulente SEM/SEO, Matteo è stato tra i primi ad intuire e a divulgare le potenzialità di GTM attraverso libri, riviste, corsi, speech ed una membership dedicata, il Club Tag Manager Italia. Consulente, formatore e speaker, ha ideato e sviluppato sia il portale tagmanageritalia.it, sia il Progetto Andromeda (projectandromeda.io) una suite di software per GTM che consente di risparmiare tempo e verificare le trategie di tagging usate dai propri concorrenti.

Matteo-Bergamo2

Matteo Bergamo

Omniaweb

Matteo Bergamo è Digital Advertising Manager in Omniaweb. In questi 13 anni di specializzazione in Google Ads, ha acquisito tutte le certificazioni possibili, maturando esperienza in tutte le declinazioni dello strumento oltre a testare “nuove funzionalità in beta”. Gestisce campagne rivolte sia al mercato italiano, sia a quelli esteri per varie tipologie di clienti nei settori finance, turismo, apparel, servizi alle aziende. Negli ultimi anni si è focalizzato sulla gestione di campagne Google Shopping. Ha esperienza anche con le piattaforme pubblicitarie di Bing, LinkedIn, Yandex Direct e Facebook.

Enrico-Candeo2

Enrico Candeo

Omniaweb

Enrico Candeo è Digital Marketing Manager in Omniaweb con una predilezione per lo studio e l’analisi dello scenario e del dato. Inizia la sua vita d’agenzia nel 2010 come SEO e la prosegue attraverso campagne di Advertising online su Google. Lo sviluppo di molti progetti lo porta ad una ampia visione delle dinamiche e delle strategie che regolano il digital.

andrea_pugnana

Andrea Pugnana

Booster Box

Andrea is Senior Data Analyst at Booster Box, a performance agency specialized in scientific marketing. He graduated in Economics and Social Sciences at Bocconi University. Before joining Booster Box he worked as a research assistant at his alma mater dealing mainly with micro-econometrics analysis. He likes working on data analysis, algorithms for bidding models and causal inferences. He lectures at TAG School and Master Publitalia 80.

pietro_madonia

Pietro Madonia

Booster Box

Pietro works as Senior Data Analyst in Booster Box, a performance agency specialized in scientific marketing, where he’s taking care of Business Intelligence for large clients. He studied economics and management of technology, majoring in Big Data and Business Analytics at Bocconi University. Legends say that, before starting at Booster Box, Pietro was pursuing a career as Hedgehog Tamer. In his free time he likes to click and surf ‘Random’ on Wikipedia.

Gli esperti della tavola rotonda dei Cavalieri Jedi del PPC

massimiliano-contessotto2

Massimiliano Contessotto

Marketers
emanuela_genovesi

Emanuela Genovesi

Twow
Michele-Mereu

Micky Mereu

Midsummer Agency
Roberto-Pala

Roberto Pala

Queryo
luigi_sciolti

Luigi Sciolti

UpVision