19 Gen Why Samantha Noble
I am very pleased this year to present a selection of many (very good, it goes without saying) female speakers, after several editions (all of them) where we struggled to find female panelists. I have been asking to Samantha Noble to join us for three years before she finally promised that she would have come in 2017.
Why did I do that? Because every time I listened to her around the world (and it happened quite often) I always learned something new or had some interesting food for thought.
She is a long course AdWords professional, very competent and extremely good at explaining complex concepts. She has been also maintaining a trait I believe to be vital: a humble approach (in my view this is the only one possible when you work on the web).
The fact that a few months ago she has been selected as “Search Personality of 2016” in UK, only confirmed the correctness of the choice (although I was very pleased, of course, to be able to lineup another well known speaker, whose skills were just going to be recognized). Samantha currently has the role of “Strategy Director” in Koozai, an English digital marketing agency, and is editor and co-director of “State of Digital”, a well-known international blog in the digital marketing industry. He also founded the “Digital Females” group to bring together likeminded women working in web marketing and to increase their presence in events worldwide.
At adwexp17 Samantha will held a 1.5h advanced seminar in PPC Tools session on the first day (April 13). Here are the title and the details of his presentation:
PPC Power Tools and How You Can Use Them
During this advanced session, you will be taken on a journey exploring some of the core PPC tools That We use at Koozai to help make our paid media campaigns better. Whether it is tools That save us time or tools that provide us with blackberries insight, we will take a deep dive into the ones That I think you will get the most out of. This will include but will not be limited to SEMRush, Facebook Audience Insights, Google Analytics, AdWords, Bing and Unbounce.
His presentation will also be available in live streaming.
Join us at ADworld Experience 2017
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