The EU’s Largest All-PPC Event

October 15-16, 2026

in Bologna (Italy) or via Streaming

281

PPC & CRO Cases

389

Speakers / Experts

440

Hours of Videos

4920

Participants

Online advertising success stories

ADworld Experience is the EU’s largest All Pay Per Click event (and the only one based on real PPC Cases).

The goal here is to run the best PPC vertical event ever. 98% of the previous 13 editions participants stating that they will suggest to attend to friends & colleagues seem to agree with that.

This year we will also have 24 THEMATIC FOCUS GROUPS (90 mins each, with max 12 participants) on Google Ads, Meta Ads, TikTok, CRO, e-commerce, lead generation, tracking, B2B and agency management.

A unique chance for quality networking among peers, advertising professionals and top players on your favorite topics (and an extra opportunity to come away with specific ideas and strategies for your campaigns).

Some of the 2026 edition speakers

Jyll-saskin-gales

Jyll Saskin Gales

Inside Google Ads
aaron-levy (1)

Aaron Levy

Optmyzr
leah-mazur

Leah Mazur

Carousel Creative
dario-zannoni

Dario Zannoni

Ayudante
rob-muldoon

Rob Muldoon

Tuned Social
Navah-hopkins

Navah Hopkins

Microsoft Advertising
Enrica_campana

Enrica Campana

enricacampana.it
Ameet-Khabra

Ameet Khabra

Hop Skip Media
alex-van-de-pol2

Alex van de Pol

Seogi
bia-camargo (1)

Bia Camargo

Ecom Nation
Yoann Ferrand

Yoann Ferrand

Adellus
david-peranic

David Peranic

Scoreminds

PROGRAM

2026 edition will be on October 15-16, with 24 real PPC cases, 14 advanced seminars and 2 Live Clinics live in Bologna (Italy) or via online streaming + NEW Focus Groups (live only).

See the program >>

SPEAKERS

Since 2012 have been speaking at ADworld Experience the top World’s PPC & CRO specialists. See who presented a case story or an advanced seminar in the last edition.

Find out more >>

VIDEOS

See videos from all previous editions (advanced workshops on Google Ads, Meta Ads, Amazon, Microsoft, Linkedin Ads, TikTok etc + real PPC & CRO cases).

Watch the videos >>

The 2026 ADworld Experience program

The next edition will feature 24 Real PPC & CRO Cases, 14 Advanced Seminars and 2 Live Workshops on participants’ Google and Meta Ads accounts.
As usual, there will be 2 simultaneous sessions, with real-time translation in English.
Starting from 2026 there will be 90 minutes Focus Groups with max 12 persons to discuss the most interesting evolutions of your industry among peers (only live in Bologna).

Mike Rhodes

Mike Rhodes Ideas

It’s the best All-PPC event I’ve spoken at in over 15 years of doing this.

I can’t recommend it enough.

Nils Rooijmans

Water Cooler Topics

To all PPC Pros that consider visiting a live PPC event -> think no more. ADworld Experience has it all: top notch speakers, great crowd that loves to mingle, amazing city to host the event (Bologna), and then of course there is Gianpaolo Lorusso, the crew, and… Italian food and wine.

Without a doubt the PPC event that I frequented the most times.

Miroslav Varga

Escape Digital Agency

If by any chance you want to hear the newest and most impactful strategies, tips, and tricks to achieve the best results in your PPC campaigns, then the event you should attend is ADworld Experience!

For sure, it’s one of the best PPC conferences in the world (if not the best!). I try not to miss it. Ever!

Gianpaolo Lorusso

ADworld Experience’s Founder


In 2012, after almost 10 years spent with the hands in the Pay Per Click, I began to wonder how I could improve my campaigns.

The answer was: “Knowing what the best advertisers are actually doing”. This is how ADworld Experience was born..

Samantha Noble

Founder Biddable Moments

Conferences dedicated to Paid Media are few and far between and I felt very privileged to be able to be part of this event.

It is really well run and attracts a great crowd of talented PPC marketers. Not only that, it is set right in the heart of Bologna, which is an absolutely beautiful city that you should save some time to explore.

If you cannot make it some of the sessions are live streamed too.

Frederick Vallaeys

Founder of Optmyzr

This is a great conference if you want to learn new cutting-edge PPC techniques in a beautiful city. The speakers are some of the best known names in PPC and they each cover their topic in-depth through case studies. So no short fluffy content here. One of my all-time favorite sessions was at this conference by Martin Roettgerding.

NEWS

Share
Tweet
Share
0 Shares