Samantha Noble (@SamJaneNoble)
She recently won the UK Search Personality Award at the UK Search Awards and was also rated 6th in PPC Heros ‘Most Influential PPC Experts’ list in 2016. Her core role is as the Director of Strategy at Koozai, a UK based digital marketing agency. In addition, she works as the Co-Chief Editor for State of Digital. She also founded the Digital Females group to bring together likeminded females in the digital marketing industry to increase their presence in web marketing conferences across Europe.
Jeff Sauer (@jeffsauer)
Jeff has been creating web sites since he was 14, becoming a full time Internet marketer in 2005. Since then, he has helped grow his company, Three Deep Marketing by 500% to $6 million in revenues, being named to the Inc 5000 list for 2010, 2011, 2012 and 2013 and working with some of the biggest brands in the world. His latest project, Jeffalytics, is an analytics consulting & Training company.
Tara Johnson (@CPC_Tara)
Tara is the leading voice behind CPC Strategy’s Blog. In 2016 she was named one of the Top 50 Ecommerce Experts to Follow by ecommerce-platforms.com. She is specialized in matching retail inventory with consumer intent through advertising channels like Google, Amazon, Facebook and more. Prior to her career at CPC Strategy, she graduated from the University of New Hampshire with a degree in Journalism / Business.
Purna Virji (@purnavirji)
Named by PPC Hero as the #1 most influential PPC Expert in the world, Purna specializes in SEM, SEO and the future of search. With over a decade in search, she is a regular keynote speaker at conferences across the globe such as HeroConf and SMX and is a columnist for Search Engine Land and Search Engine Watch. Award-winning former journalist, Purna has been Senior Bing Ads PPC Training Manager at Microsoft Since August 2015.
Kristina Baus (@krisbaus)
Business Director EMEA presso Performics UK, un’azienda che opera nel performance marketing di ZenithOptimedia, è entrata in Performics dopo aver trascorso 3 anni come responsabile dei biddable media di Teradata Interactive, dove ha gestito un team di specialisti di marketing digitale. Prima di Teradata, ha lavorato per Google Ireland, dove gestiva i clienti direzionali nella regione adriatica. Kristina è stato candidata da Google e The Drum tra le prime 10 donne che lavorano nel Search Advertising nel Regno Unito nel 2015.
Markéta Kabátová (@marketakabat)
Markéta fights tirelessly for more efficient PPC campaign in the Czech Republic. At Webnode she took care of campaigns in 25 languages, at Google she helped to grow export clients. And what’s she doing now? She founded uLab, an agency where they help companies not just with international PPC campaigns, but to develop their business. Besides she organizes one of the top PPC events in her country PPC camp.
Ted Kozlowski (@tedkozlowski)
Ted has been one of the first 10 beta users of Google AdWords campaigns since 1999 and a Google Certified partner since 2005. He has managed millions of dollars in ad spend for companies such as Toro, 3M, United Rentals, T-Mobile, Donaldson, UNC, RBC Financial & HCR ManorCare. As founder of DemandQuest he oversees 30 digital marketing instructors and has had over 5,000 students over the last 6 years, helping many marketing professionals and business owners to get Google Certified in AdWords & Analytics. He is the mayor of Stillwater (MN).
Karl Gilis (@AGConsult)
According to PPC Hero he is the 3rd most influential Conversion Rate Optimizer worldwide. Head of Marketing at AGConsult, he has been in the digital business for more than 15 years, working for customers like C&A, Coolblue, Vandenborre, Hubo, Telenet, AXA, Mobistar, Belgium government, Microsoft, Daikin, Tui, Thomas Cook, etc. He is also a world known speaker on the topic and large company educator and in 2016 received the nomination for best UX comedian of the year ;-)
Els Aerts (@els_aerts)
Co-founder and managing partner of AGConsult (one of the most renowned CRO agencies in Europe), she works on online strategies and user researches for companies like Daikin, Atlas Copco, Bridgestone, Orange or non-profits like Red Cross and helds webwriting courses for Thomas Cook, Tui, the European Commission and many others. Before co-founding AGConsult in 2001, she graduated in Germanic Philology at Antwerp and worked as content manager for some of the Belgium’s most visited sites.
John Ekman (@Conversionista)
He is the founder of Conversionista! The nr 1 Conversion Optimization company in Scandinavia and heart & soul of Conversion Jam (the largest CRO conference in the world). According to John a Conversionista is someone deeply and crazily passionate about improving Conversion. When John doesn’t help Scandianvian companies boost their conversion rates he travels the world to speak and spread the Conversion Optimization word.
Wijnand Meijer (@wijnandmeijer)
Wijnand created his first AdWords campaigns in 2006 and has managed everything from local SMB accounts to international accounts spending millions on PPC since.
During his years at iProspect, he has been a consultant, team manager and is currently a senior strategist and part of the Paid Search Global Product Team. As such, his main focus is to continuously increase the quality and knowledge levels in the Netherlands as well as internationally.
He has guest-blogged on PPC Hero, Certified Knowledge, Dutch Cowboys and Emerce and is best known for his "Complete AdWords Audit Series".
Wijnand has been voted in The Top 25 Most Influential PPC Experts by PPCHero in 2015 and 2016.
Russell McAthy (@therustybear)
Russell has been working in digital for over a decade with data analytics at the heart of his career. Working with businesses from startup to FTSE100 he has guided teams to improve their marketing performance through data led insight.
Following positions in-house, agency and consultancy side he now leads a team as CEO in building a marketing attribution platform. CUBED is supporting a new view of digital data to enable brands understand how consumers truly interact with their marketing activity both on and offline.
SEA Manager in Conversearch (a Google Premium Partner based in Berlin) & co-founder of Germany’s leading SEA events (sea-camp.de), Till has more than 8 years of experience as Google Beta tester.
In recent years he started breeding Adwords scripts optimizing keyword performance & bidmanagement where commercial third party solutions seem disfunctional. After 5 years of traveling the world Till is also a SEM Manager for Trip.me - a disruptive start-up travel platform.
Dave Walker (@irishdavew)
David Walker is an experienced online marketing professional and recognised expert in the space, with over eight years of experience in all forms of online marketing (PPC, SEO, Social, Conversion, RTB, Email). A graduate of the LSE and Trinity College Dublin, Dave is Co-Founder and Director of the strategic search marketing platform - Segmatic, re-branded from Subrosa. Prior to this Dave was Head of Conversion, Ad Operations and Real Time Bidding at Paddy Power, having begun in Paddy Power as a PPC Manager.