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In my recent "speakers shopping" round in Silicon Valley I had the chance to personally meet one of the organizers of a very interesting event. I am talking about Data Driven Business, which actually consists of three different events which have in common the focus on optimization of...

Starting mid-November, "old" AdWords certifications (i.e. certified partner) have been replaced by the new Google certified partnership program. We did anticipate this news in September in this blog. During holiday season, I had the time to evaluate the program a bit deeper. Hence, I did notice...

Here below is the complete text of Google official announcement about the change from AdWords Certification program to the new ‘Google Partners’ program. “On September 30, 2013, Google will begin replacing the Google Certification Program with a new and improved experience for agencies and online marketing...