Google is updating just now setting options of new display campaigns in AdWords accounts. If you create a new display campaign in the updated accounts you may see a screen like this: Basically these are the same options that were there before, but made a little more...
Statistics say that the Internet is one of the few advertising channels in which Italian firms investments still increase rather than decrease (source: Nielsen). However, investments in online advertising are currently about 13% of those in television. TV still remains the main medium to invest in for...
As we anticipated last June in our post about the use of CPE (cost per engagement) in AdWords, Google has launched also in Italy a new series of campaigns based on "rich media" ads. Thanks to Francesca Sticca, we are able to show you the first...