PPC World News #32

PPC World News #32

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Frederick Vallaeys, founder of Optmyzr (one of the most widespread ppc optimization tools in the world).

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Here are links to the commented news:

How to deal with the new “modified” exact match
https://adalysis.com/blog/exact-match-is-no-longer-exact-match-are-you-managing-the-changes-correctly/

Be careful to average values when looking at ads performances
https://www.ppc-epiphany.com/2018/12/03/debunking-ad-testing-part-2-garbage-in-garbage-out/

How Google changed Shopping campaigns after EU fine last year
https://www.searchmetrics.com/knowledge-base/shopping-study-2018/

How Responsive Search Ads are performing (so far)
http://www.clixmarketing.com/blog/2018/12/12/responsive-search-ads-what-weve-seen-so-far/

ADworld Experience first 40 earlly birds tickets are gone 😉
https://www.adworldexperience.it/en/adworld-experience-2019-subscriptions-opening/

Facebook attribution tool pros & cons
https://3qdigital.com/blog/facebook-attribution-reviewing-the-tools-pros-and-cons/

Shopping campaigns prioritization best practices
https://www.optmyzr.com/blog/shopping-campaign-priorities/

Strategies to limitate post holiday waste of budget
https://searchengineland.com/remarketing-tactics-can-mitigate-post-holiday-waste-heres-how-309533

Instagram ads spending benchmarks for last quarter 
https://blog.adstage.io/instagram_ad_spend_benchmark_report_q32018

Google bidding automated options recap
https://www.wordstream.com/blog/ws/2018/12/19/google-ads-automated-bidding

 

Gianpaolo Lorusso
[email protected]
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