PPC World News Live #104

PPC World News Live #104

The top international news on Pay Per Click from May 1 to 14, 2021, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

Here are the links to the commented news:

Facing iOS14 changes in Facebook Ads
https://www.jonloomer.com/ios-14-changes-for-facebook-advertisers/

Mobile vs Desktop ads. Are you sure you are looking at all KPI?
https://grouptwentyseven.com/what-does-google-ads-optimization-look-like-in-2021/

5 YouTube Ad placements types you need to watch out for
https://granularmarketing.com/youtube-ad-placement-types/

7 Expensive Facebook Ads mistakes and how to avoid them
https://www.wordstream.com/blog/ws/2021/05/05/facebook-ad-mistakes

Microsoft integration with Dynamic 365, Customer Match (except for EU, UK & China), Phrase Match broadening and other product updates for May
https://about.ads.microsoft.com/en-us/blog/post/may-2021/customer-match-and-other-key-product-updates-for-may

Ad Blockers: The Impact and Implications for Publishers and Advertisers
https://www.sempdx.org/blog/ad-blockers-the-impact-and-implications-for-publishers-and-advertisers/

Microsoft Ads video extensions
https://www.clixmarketing.com/blog/2021/04/29/engage-consumers-with-microsofts-video-extensions/

Mini-guide to Amazon Sponsored Brands video ads
https://www.vertical-leap.uk/blog/a-guide-to-amazon-sponsored-brands-video-ads/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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