PPC World News Live #126

PPC World News Live #126

The top 10 international Pay Per Click Industry News from October 25 to November 12, 2021, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Performance Max campaigns rolled out of beta for all advertisers globally
The new fully automated campaign type is being rolled out by Google globally and will become the next generation of Smart Shopping & Local campaigns
https://blog.google/products/ads-commerce/performance-max/

#2 Holiday season 2021 predictions
An interesting prediction for the next shopping season by Marin Software & an admission of unpredictability by Andrew Lolk
https://insights.marinsoftware.com/industry-retail/holiday-season-planning-2021-predictions/
https://savvyrevenue.com/blog/q4-2021/

#3 Microsoft rolling our Smart Shopping campaigns (& redesign of Bing Shopping UI) + other improvements
Besides the shopping news MS improved audience network targeting options, UET in Google Tag Manager, seasonality adjustments & in-market audiences updates
https://about.ads.microsoft.com/en-us/blog/post/november-2021/smart-shopping-campaigns-and-november-product-updates

#4 7 things to do before ETA are dismissed (June 2022)
A very nice to-do list of tests to perform before Expanded Text Ads will be dismissed by Michelle Morgan
https://www.wordstream.com/blog/ws/2021/11/02/responsive-search-ad-tips

#5 Google adds smart bidding to offline transactions
Google has made available for automated bidding imported in-store sales. Another step towards off/online integration.
https://searchengineland.com/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions-375812

#6 Google launched Publisher Provided Identifiers
With FLoC still at a standing point, they launched a new way of replacing cookies (at least for large content providers with registered users customer base
https://blog.google/products/admanager/new-ways-publishers-activate-first-party-data/

#7 Conversions got a new management interface in Google Ads + insights & explanations
Google redesigned the conversion import & management UI, adding some new interesting funcionalities and axplanations for big shifts in performance
https://support.google.com/google-ads/answer/11335412

#8 How to set up scalable Snapchat Ad campaigns
A nice post by Depesh Mandalia highlighting the major requirements to set an effective & scalable Snapchat campaign
https://depeshmandalia.com/launching-scaleable-snapchat-ad-campaigns

#9 Custom segments + Pay Per Conversion
Andrea Taylor shared a way to work around hyper competitive search terms or simply a different perspective to run a performance test
https://clixmarketing.com/using-googles-custom-segments-pay-for-conversion-campaigns-to-find-success/

#10 Mini-guide to Discovery Ads
Sarah Vlietstra (Zato Marketing) shared her suggestions to set effective discovery ads campaigns
https://zatomarketing.com/blog/how-to-run-google-discovery-ads-tips-tricks-ideas-setup

Honorable Mention: Mini-guide to Twitter Ads
Ana Gotter (AdEspresso) shared a mini-tutorial to approach Twitter Ads the right way
https://adespresso.com/blog/twitter-advertising-a-complete-guide/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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