PPC World News Live #146

PPC World News Live #146

The top 10 international Pay Per Click Industry News from March 18 to April 1, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Are FacebookAds really accurate in interest targeting?
New study finds Facebook interest targeting to be inaccurate around 30% of times
https://www.socialmediatoday.com/news/new-study-finds-facebooks-interest-targeting-is-inaccurate-around-30-of-t/621152/

#2 How ad position and CTR impact on Conversion Rate
A new study brings evidence to the influence of position on Google Ads performance key metrics
https://searchengineland.com/ad-position-ctr-conversion-rate-382783

#3 PPC salary survey report 2022
Duane Brown (Take Some Risk) updated his yearly report on global salaries of PPC professionals (AU/NZ, US, CA, UK, IN + others)
https://www.takesomerisk.com/salary-surveys/

#4 Chrome extension to capture competitor’s ads in Google Search
PPC Ad Editor created a free extension which can capture all search ads running for specific queries and download them to a spreadsheet
https://chrome.google.com/webstore/detail/ppc-ad-editor-adminer%C2%AE/omhnpaidepkhbjngmhjkphmlofoiocna

#5 New Google Merchant Center integration with GA4
You can now see free product listing conversions by linking your Merchant Center and Google Analytics 4
https://support.google.com/merchants/answer/11996548

#6 How to leverage Ad Customizers with RSA
Mini-guide to text ads personalization parameters used in Responsive Search Ads
https://www.karooya.com/blog/ad-customizers-update-for-rsa/

#7 YouTube Ads Fine Optimizations
4 Fine Print Settings to Beware of in #GoogleAds Video Campaigns
https://www.wordstream.com/blog/ws/2022/03/29/google-ads-video-campaign-settings

#8 New TikTok ads library released
TikTok launches new ads library to find the best performing ads in your industry
https://www.socialmediatoday.com/news/tiktok-launches-new-ads-library-enabling-you-to-find-the-best-performing-a/596927/

#9 Microsoft releases some insights for travel industry
Interesting users’ behavioural insights coming from a recent study by Microsoft
https://about.ads.microsoft.com/en-gb/blog/post/march-2022/three-key-consumer-behaviors-to-know-in-the-travel-industry

#10 Google Ads Editor version 2.0 now available
This new version of the client side editor includes Performance Max campaign support + other minor updates
https://support.google.com/google-ads/editor/answer/11354954

#10/2 Universal Analytics retirement postponed to July 1, 2024
The single worst piece on news all digital marketers were waiting for in the analytics has come, but now it’s a little less bad (unfortunately this piece of news is not true!!! :-))
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/

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May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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