05 Jan PPC World News Live #18
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 23, 2017 to January 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.
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Links to commented news:
Facebook data on mobile advertising influence on conversions (mobile & desktop)
https://www.facebook.com/iq/articles/mobile-advertising-now-drives-over-half-of-all-campaign-conversions
6 examples of top performing landing pages from Klientboost
https://klientboost.com/cro/top-performing-landing-pages/
Dynamic Search Campaigns will work at group level within the first quarter of 2018
http://ppchubbub.com/google/dynamic-search-ads/dynamic-search-ads-is-now-an-ad-group-type-not-campaign-type/
The best Facebook campaigns seen in 2017 (according to AdEspresso)
https://adespresso.com/blog/best-facebook-ad-campaigns/
The most important AdWords innovations in 2017
https://www.staging2.adworldexperience.it/en/important-adwords-innovations-2017/
Facebook Ads introduces a new campaign budget optimization function
http://www.cpcstrategy.com/blog/2018/01/facebook-introduces-new-campaign-budget-optimization/
The effects of removing 30% daily budget removal in AdWords
https://searchengineland.com/adwords-2x-budget-change-results-289183
If there is something unclear or I have said a few bits, please comment below š
Ciaoo eā¦
May the ROI be with you!
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