PPC World News Live #18

PPC World News Live #18

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 23, 2017 to January 5, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Links to commented news:

Facebook data on mobile advertising influence on conversions (mobile & desktop)
https://www.facebook.com/iq/articles/mobile-advertising-now-drives-over-half-of-all-campaign-conversions

6 examples of top performing landing pages from Klientboost
https://klientboost.com/cro/top-performing-landing-pages/

Dynamic Search Campaigns will work at group level within the first quarter of 2018
http://ppchubbub.com/google/dynamic-search-ads/dynamic-search-ads-is-now-an-ad-group-type-not-campaign-type/

The best Facebook campaigns seen in 2017 (according to AdEspresso)
https://adespresso.com/blog/best-facebook-ad-campaigns/

The most important AdWords innovations in 2017
https://www.staging2.adworldexperience.it/en/important-adwords-innovations-2017/

Facebook Ads introduces a new campaign budget optimization function
http://www.cpcstrategy.com/blog/2018/01/facebook-introduces-new-campaign-budget-optimization/

The effects of removing 30% daily budget removal in AdWords
https://searchengineland.com/adwords-2x-budget-change-results-289183

If there is something unclear or I have said a few bits, please comment below šŸ˜‰

Ciaoo eā€¦
May the ROI be with you!

Gianpaolo Lorusso
info@gplorusso.it
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