PPC World News Live #33

PPC World News Live #33

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from December 3 to 21, 2018, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Brad Geddes, cofounder of AdAlysis and one of the most renowned PPC Professionals in the World.

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Here are links to the commented news:

New video campaigns on LinkedIn
https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2018/linkedin-goes-all-in-on-b2b-video

Suggestions to create a solid targeting strategy for You Tube Video Campaigns
https://www.ppchero.com/creating-a-robust-youtube-advertising-strategy-for-2019/

How to optimize Google Display Network placements
https://www.wordstream.com/blog/ws/2019/01/07/google-display-network-placements

Google Manufacturer Center rolled out in many countries
https://www.blog.google/products/ads/help-influence-and-understand-how-your-products-appear-google/

4 display targeting settings for smarter ad spend
https://grouptwentyseven.com/blog/4-key-gdn-settings-to-check-for-smarter-ad-spend/

Amazon is releasing some new features to better target users and automate PPC campaigns
https://www.merkleinc.com/blog/amazon-releases-new-targeting-options-and-portfolio-tool-advertisers

Google is sunsetting Call To Action Overlays in video campaigns in favor of a new extension (only available under conditions)
http://www.clixmarketing.com/blog/2019/01/16/everything-you-need-to-know-about-the-new-call-to-action-extensions-for-youtube-ads/

New Microsoft-Verizon deal will probably boost by 10-15% the visibility of Bing Ads in Yahoo
https://searchengineland.com/bing-ads-will-serve-all-yahoo-search-ads-in-new-microsoft-verizon-media-deal-310651

Give a try to group targeting in LinkedIn Ads
http://www.clixmarketing.com/blog/2019/01/17/give-your-linkedin-performance-a-boost-with-group-targeting/  

 

Ciaoo, and… May the ROI be with you! 😉  

 

Gianpaolo Lorusso
info@gplorusso.it
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