PPC World News Live #48

PPC World News Live #48

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from July 27 to August 23, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Call for speakers for ADworld Experience 2020 explained in details
https://www.stateofdigital.com/call-for-ppc-cro-speakers-next-adworld-experience/

Gallery Ads (beta) now available in 11 languages globally
https://support.google.com/google-ads/answer/9430978

Adding availability countdown in Google text ads via ad customizers
http://www.clixmarketing.com/blog/2019/08/08/how-to-add-availability-countdown-to-your-google-ads/

Google Ads optimization score now includes Shopping campaigns too
https://support.google.com/google-ads/answer/9438178

When Google text ads titles or descriptions get truncated
https://ppchubbub.com/google/google-ads/google-text-ads-being-truncated-we-explore-the-hubbub/

How the new same-meaning close variants in phrase and broad match work
https://searchengineland.com/heres-how-googles-new-keyword-selection-preferences-work-320269

Accelerated delivery option removed from new search & shopping campaigns from 9/17 and switched to standard from 10/1
https://support.google.com/google-ads/answer/9448876

Conversion Rate average benchmarks by sector in GoogleAds, FacebookAds & Microsoft Advertising
https://www.wordstream.com/blog/ws/2019/08/19/conversion-rate-benchmarks

Better control given to users on off-Facebook tracking capabilities
https://newsroom.fb.com/news/2019/08/off-facebook-activity/

Google launches its version of Amazon-like shopping platform
https://www.merkleinc.com/blog/google-launches-and-enhanced-shopping-experience

May the ROI be with you! 😉  

Gianpaolo Lorusso
[email protected]
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