PPC World News Live #50

PPC World News Live #50

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from August 23 to September 27, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Google Ads “Maximize Conversion Value” automatic bidding strategy
https://support.google.com/google-ads/answer/9448546

Google adds seasonality adjustments to smart bidding
https://support.google.com/google-ads/answer/9461281

Facebook rolls our automated lead generation in messenger ads
https://www.searchenginejournal.com/facebook-rolls-out-automated-lead-generation-in-messenger/323259/

Huge traffic coming from sanctioned countries (Iran, Cuba, Syria etc.) in GDN and no possibilities to exclude it
http://www.clixmarketing.com/blog/2019/09/03/dear-google-allow-us-advertisers-to-exclude-sanctioned-countries/

Microsoft Audience network auto-enabled via image extensions
https://www.ppchero.com/microsoft-audience-ads-auto-enabled-via-image-extensions/

Microsoft rolled out its own version of responsive search ads (in beta)
https://about.ads.microsoft.com/en-us/blog/post/september-2019/creating-and-testing-ads-is-easier-with-responsive-search-ads

Google claims programmatic advertisers lost 50% of their incomes due to 3rd party cookie blocking policies
https://digiday.com/media/math-wrong-publishers-grumble-googles-ad-targeting-research/

Interesting innovations in machine learning driven retargeting
https://conversionxl.com/blog/machine-learning-retargeting/

Microsoft rolled out its version of similar audiences
https://about.ads.microsoft.com/en-us/blog/post/september-2019/audience-targeting-solutions

Now you can add in-store visits to smart bidding optimization
https://support.google.com/google-ads/answer/9497556

Now you can use bumper ads, in-stream and and non skippable ads together in one video campaign
https://www.blog.google/products/ads/full-funnel-video/

How to manage the new same-meaning variants in all Google Ads matching types
https://adalysis.com/blog/how-to-work-with-the-latest-google-ads-match-type-changes/

May the ROI be with you! 😉  

Gianpaolo Lorusso
info@gplorusso.it
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