PPC World News Live #54

PPC World News Live #54

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from October 18 to Novembre 29, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Results (not really significant) from Testing Title Case in Google Ads & Microsoft Advertising
http://www.clixmarketing.com/blog/2019/11/25/results-from-testing-title-case-in-ppc-ads/

Google Ads now shows which metrics are prevalent in setting CPC in your bidding strategy
https://support.google.com/google-ads/answer/9644171

Google Ads over-reported non last click conversions from November 11 to 20 due to a bug (on the way to be fixed – Google says)
https://ads-developers.googleblog.com/2019/11/conversion-reporting-issues-for_21.html

Registrations for ADworld Experience 2020 are now open
https://www.adworldexperience.it/en/

Bing’s search share silent but steady growth
https://www.wordstream.com/blog/ws/2019/11/19/who-uses-bing-anyway

New Extensions Coming for You Tube Ads
http://www.clixmarketing.com/blog/2019/11/18/new-extensions-coming-for-youtube-ads/

A small Guide to Local Campaigns in #GoogleAds (still in beta outside US)
https://ppcexpo.com/blog/local-campaigns-in-google-ads

Facebook Ads average CPC, CTR & CR benchmarks by Industry sectors in 2019
https://www.wordstream.com/blog/ws/2019/11/12/facebook-ad-benchmarks

After US Amazon launches Sponsored Display ads beta in 8 new countries (UK, DE, FR, IT, ES, CA, JP & IN)
https://advertising.amazon.com/blog/sponsored-display-beta-launches-in-new-countries

Google Ads Merchant Center expands to other 50 markets + redesign UI + multi-country & automated feeds for holiday shopping season
https://support.google.com/google-ads/answer/9611733

Early results of a test on You Tube for Action Lead Form Ads (still in beta)
https://www.ppchero.com/youtube-for-action-leads-form-ads-early-ppc-results/

Google now reports some cart data for conversion tracked with GAds Conversion Tracking code
https://support.google.com/google-ads/answer/9028254

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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