Event postponed to October 15 & 16, 2020

PPC World News Live #54

PPC World News Live #54

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from October 18 to Novembre 29, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Results (not really significant) from Testing Title Case in Google Ads & Microsoft Advertising

Google Ads now shows which metrics are prevalent in setting CPC in your bidding strategy

Google Ads over-reported non last click conversions from November 11 to 20 due to a bug (on the way to be fixed – Google says)

Registrations for ADworld Experience 2020 are now open

Bing’s search share silent but steady growth

New Extensions Coming for You Tube Ads

A small Guide to Local Campaigns in #GoogleAds (still in beta outside US)

Facebook Ads average CPC, CTR & CR benchmarks by Industry sectors in 2019

After US Amazon launches Sponsored Display ads beta in 8 new countries (UK, DE, FR, IT, ES, CA, JP & IN)

Google Ads Merchant Center expands to other 50 markets + redesign UI + multi-country & automated feeds for holiday shopping season

Early results of a test on You Tube for Action Lead Form Ads (still in beta)

Google now reports some cart data for conversion tracked with GAds Conversion Tracking code


May the ROI be with you! 😉

Gianpaolo Lorusso
  • amna irshad
    Posted at 09:08h, 16 December Reply

    i was searching about PPC news live and i found your site. you are providing material about this but you should also conside Google

    • Gianpaolo Lorusso
      Posted at 08:46h, 20 December Reply

      Hi, yes sure.
      We always link to Google’s own announcements when it is the case 😉

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