PPC World News Live #76

PPC World News Live #76

The top international news on Pay Per Click from May 22 to June 26, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Videos of Paid Search Association Conference 2020 are now available for free
https://paidsearch.org/thank-you-psa-members-and-sponsors/

Microsoft launches a new free Search & Social campaign management tool (powered by their AI)
https://searchengineland.com/microsoft-digital-marketing-center-launches-free-search-social-campaign-management-platform-smbs-335479

Google Shopping free listing early results
https://www.ppchero.com/google-unpaid-shopping-traffic-early-results/

Amazon is back in auction in Google Ads (at least in US market)
https://tinuiti.com/blog/shopping-feed/back-in-auction-amazon-returns-to-google-advertising-in-the-us/

Google will update restrictions on clickbait, sensationalist and harm menacing text ads from July 2020 (get prepared to eventual false positives)
https://support.google.com/adspolicy/answer/9773289

A Comparative Analysis of the 6 Google Ads Shopping Bidding Models
https://www.searchenginejournal.com/google-shopping-bidding-models-analysis/370771/

New Google Ads Retail Category Reporting
http://www.clixmarketing.com/blog/2020/06/08/new-google-ads-retail-category-reporting/

Micro Location Targeting in Facebook Ads
https://sh1ftdigital.com/blog/facebook-advance-location-targeting/

4 things we learned about automated bidding during the pandemic
https://searchengineland.com/4-things-we-learned-about-automated-bidding-during-the-pandemic-335731

Getting started with Google Ads Pay For Conversion Display campaigns
http://www.clixmarketing.com/blog/2020/06/01/getting-started-with-pay-for-conversion-google-display-campaigns/

How the new GAds “Explanations” feature for manual bidding & eCPC works
https://searchengineland.com/how-to-use-google-ads-explanations-to-understand-performance-changes-335632

Snapchat’s ‘dynamic ads’ product for e-commerce retailers rolls out worldwide
https://techcrunch.com/2020/06/03/snapchats-dynamic-ads-product-for-e-commerce-retailers-rolls-out-worldwide/

Newly Updated Benchmarks for 21 Industries (CTR, CPC, CR & CPA)
https://www.wordstream.com/blog/ws/2020/06/02/new-data-google-ads-benchmarks-during-covid-19 

Google Ads extends Customer Match to Display Network too
https://www.wordstream.com/blog/ws/2020/05/28/google-extends-customer-match-display-network  

How to audit Google Ads Display Placements like a PRO
https://www.ppchero.com/audit-google-display-placements-like-a-boss/

A 165K negative placements list by Seer Interactive based on SEO factors
https://www.seerinteractive.com/blog/we-analyzed-331k-display-placements-and-found-165k-to-negate/

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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