PPC World News Live #78

PPC World News Live #78

The top international news on Pay Per Click from June 26 to July 24, 2020, commented by Gianpaolo Lorusso, the founder of ADworld Experience.

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Here are the links to the commented news:

Free Google Ads product listings will expand to knowledge panel within the year (within the summer for US)
https://searchengineland.com/free-google-product-listings-expand-to-knowledge-panels-336797

Facebook Video Ads: 2020 Guide & Best Practices
https://sh1ftdigital.com/blog/facebook-video-ads-guide/

A small guide to Google Ads callout extensions +142 examples
https://adevolver.com/callout-extensions/

TikTok Self-Serve Ads is now globally available (+ 100 Million in ad credits)
https://www.searchenginejournal.com/tiktok-launches-self-serve-advertising-platform-globally/373876/

How to Improve Performance with Google Ads Price Extensions
https://www.wordstream.com/blog/ws/2020/07/08/google-ads-price-extensions

Target Google Ads audiences on new predicted purchase and churn metrics in Google Analytics app + web properties
https://searchengineland.com/target-google-ads-audiences-based-on-new-predicted-purchase-and-churn-metrics-in-google-analytics-337511

Google Ads launches RSA location insertion, countdown, better asset reporting and text recommendations
https://support.google.com/google-ads/answer/9970276

Google Ads will roll out RDA automated image enhancements, auto-generated videos and single product dynamic display ads
https://support.google.com/google-ads/answer/9975738

Mini-Guide to Google Ads Reach Planner
https://www.ppchero.com/the-guide-to-google-ads-reach-planner/

Scaling Back Your PPC Program? Here’s What You Need to Consider
https://grouptwentyseven.com/blog/scaling-back-your-ppc-program-heres-what-you-need-to-consider/

Real data of Google Ads Discovery Campaigns
https://www.seerinteractive.com/blog/new-changes-to-google-discovery-campaigns-and-ads/

Microsoft Ads will offer 320 millions of free stock photos from Shutterstock for search campaigns and audience network
https://about.ads.microsoft.com/en-us/blog/post/july-2020/stand-out-with-free-high-quality-visuals-available-for-image-ads

 

May the ROI be with you! 😉

Gianpaolo Lorusso
info@gplorusso.it
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