The State of PPC in Europe (SURVEY)

Ready for ADworld Experience 2016

Ready for ADworld Experience 2016

Now it is only a matter of hours 😉 Registration for the new edition of ADworld Experience will officially open tomorrow, Wednesday, January 13.
ADworld Experience 2016 will be on 14 and 15 April in the same location of the latest editions,  Zanhotel Europa Bologna (Italy), or, for those who can not come in person, via live streaming (but only for the second day).

The 4 seminars of the first day (April 14)

They will last 6 effective hours each, will take place in 4 different parallel sessions and you can join one just by coming in person to Bologna.


  • “AdWords automation” by Frederick Vallaeys, former Google evangelist and creator of Optmyzr, the best PPC tool according to participants of the US Search Awards 2015 (and among the most used in the world), who will explain how save time and get better results in AdWords (even without Optmyzr, of course);
  • “Persuasion + CRO = Success” by Ton Wesseling & Bart Schutz, two terrific Dutch Conversion Rate Optimizers, who will talk about persuasive writing, advanced testing (what and how to test) and conversion optimization.

Italian (without translation):

  • “Advanced Analytics” by Daniele Donzella, Altura Labs, Google regional trainer for Italy on AdWords and Analytics, who will explain how to use Analytics at its best in relation to PPC campaigns (and not);
  • “Display & Shopping advanced” by Francesco Tinti, the prophet of the Italian “AdWords Bible”, who will explain how to create and monitor display campaigns and shopping for maximum effectiveness.

Real cases PPC of the second day (April 15)

Like last year there will be two parallel sessions, one focused on European/International and one on the Italian market (in Italian language only).
The two sessions will be accessible live in person (live registration), or via an online streaming (digital registration). Here you can see the program and the list of speakers.
Besides Frederick Vallaeys there will be Brad Geddes, Matt Umbro and JD Prater Hanapin (PPCHero), Helena Clack (Periscopix), Marting Roettgerding (Bloofusion) and other top international PPC professionals. Among the Italian speakers we will have Luigi Sciolti (UpVision), Marco Volpe (Edit), Claudio Vaccaro (BizUp) and Filippo Trocca (Analytics Training).
But the list is not yet complete and we are working to make this the best ADworld Experience ever (as well as the  largest PPC event in Europe 😉
On the evening of 14/4, between the two days, there will be the ADWEXP networking party with speakers and participants, in the same location of the event.
As every year, there is a very convenient early bird offer reserved only to the first 20 subscribers (last year the seats at that fare were finished in less than 3 days). So if you’re interested, I think you’d better move quickly.
Subscribe to the event in our shop on line starting from tomorrow at 9:00AM CET (8:00AM UTC).

Gianpaolo Lorusso
  • Valentina Maran
    Posted at 03:46h, 13 January Reply

    Tra 15 nomi citati leggo solo 1 donna. Possibile?

    • Gianpaolo Lorusso
      Posted at 09:29h, 13 January Reply

      Alla fine ce ne dovrebbero essere altre due, ma hai ragione sono comunque poche.
      Noi ne abbiamo interpellate 7, ma erano quasi tutte indisponibili (un gran giro di parti tra le adwordare mondiali! 😉
      Abbiamo tenuto aperta per mesi la ricerca e si è fatta avanti solo una candidata, che però poi non ha portato avanti la cosa.
      Mi dispiace, ma più di questo non potevamo fare…

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