10 Mar Rocco Baldassarre & the cross-channel remarketing
Here is the interview Rocco Baldassarre released to us about the case history he will expose at ADworld Experience on April 17, 2015 in Bologna (or via live streaming). Rocco is the founder and CEO of Zebra Advertisement (the 2014 winning agency at the Google Partners All-Stars), 1DollarAd.com and International-PPC.com.
What will your case history be about exactly?
My presentation discusses how to boost sales by focusing on returning users on the website. Specifically, the presentation is going to focus on setting up a remarketing campaign on Facebook for users that visited the site and did not convert.
This form of remarketing allows you to use Facebook with an extremely targeted audience and increase the amount of sales for your business. We will wrap things up with a bonus topic: how to advertise to people who have similar Facebook profiles to the ones that already purchased from your website!
If you should convince someone to come to listen to you, what would you say?
Generating sales and / or leads is the soul of every business. Why wouldn’t you want to invest some of your time in learning more about a new way to achieve your goals?
What are you working on presently?
We currently offer a wide range of digital marketing services with three different companies.
www.ZebraAdvertisement.com creates and manages Google AdWords, Bing, Facebook, Twitter, LinkedIn, Stumbleupon campaigns and more.
www.1DollarAd.com offers copywriting services to medium and large advertisers. We create ads, blog articles, website content and much more. The goal of the company is to create functional and entertaining content that sells.
www.international-ppc.com is a start-up online marketing magazine. We focus on the world of digital marketing and are currently planning out our first year in business.
What would you like to be when you grow?
We are definitively going to move into info products and the training of in-house teams which naturally fits to the healthy growth we would like to achieve over the next 5 years.
Thanks to Rocco for sharing with us some insights of his pitch at ADworld Experience on 4/17/2015.
Look at the program of the conference or join us via streaming or live in Bologna (Italy).
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