Tonight I received an email directly from Google anticipating that starting from June 2020 part of the verification criteria for Google Ads Partner program will change. As far as I have read / understood the most important news are: Performance criteria for maintaining Partner's badge will be...
The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from March 8 to 22, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Michelle Morgan, Director of Clien Services at Clix Marketing (one of...
A former Google employee (who must remain of course anonymous) unveiled us the original algorithm used for Quality Score calculation in AdWords. Our source, who we will call April F., explained us that the quality score not only sets the cost per click (the higher the...
This week, Google has released several new AdWords features: - Officially released a new quality score algorithm; - Review extensions are available also for Italian accounts; - Since October 30, it will be possible to manage location extensions only at campaign level - In 2014, new campaigns with product...