PPC World News Live #39

PPC World News Live #39

The top international news on Pay Per Clic and Conversion Rate Optimization in weeks from March 8 to 22, 2019, commented in a live video by Gianpaolo Lorusso, the founder of ADworld Experience and Michelle Morgan, Director of Clien Services at Clix Marketing (one of the most renown PPC agencies in USA).

Unfortunately this time we had some technical issues in the audio from Michelle.  We are working on it, sorry for the inconvenience.

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Here are the links to the commented news:

New audiences suggestion tab for Google Display Network campaigns
http://www.clixmarketing.com/blog/2019/03/18/get-new-suggestions-for-display-targeting-with-the-google-ads-ideas-tab/

The good and the bad about Average Position metric sunsetting
https://adalysis.com/blog/the-good-and-the-bad-about-losing-average-position/

Targeting in Linkedin got lookalike audiences + collects data from Bing Search Network to better define user interests
https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2019/targeting-on-linkedin-just-got-more-powerful

Relevance Score in Facebook Ads to be replaced by Quality, Engagement Rate & Conversion Rate Rankings
https://www.wordstream.com/blog/ws/2019/03/13/facebook-sunsets-relevance-score

What Google switching to semantic search means for our PPC campaigns
https://searchenginewatch.com/2019/02/28/semantic-search-for-google-ads-what-it-is-why-it-matters/

Why SKAG should not be considered a best practice any longer
https://unbounce.com/ppc/skags-ppc-best-practice/

Register for Google Marketing Live broadcast on May 14th 2019
https://www.blog.google/products/ads/google-marketing-live-broadcast/

Google is (finally) launching a new Policy Manager area
https://searchengineland.com/google-launching-policy-manager-in-google-ads-313980  

 

May the ROI be with you! 😉  

Gianpaolo Lorusso
[email protected]
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