12 May Top 10 PPC News from 4/28 to 5/12, 2023

The top 10 international Pay Per Click Industry News from April 28 to May 12, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Asset group level performance reports in PMax
Google finally released some new performance data at asset group level within Performance Max campaigns
https://www.linkedin.com/feed/update/urn:li:activity:7059926279306829824/

#2 Free script to retrieve price benchmark in Merchant Center
Jack Gossinton created and shared a script which puts together historic performance data for up to 5 products with MC price benchmarks
https://www.linkedin.com/feed/update/urn:li:activity:7062794138764656640/

#3 Meta changes location targeting in FBAds
Meta updated the ads location targeting options leaving only “Living in or recently in this location” one
https://searchengineland.com/new-update-to-meta-ads-location-targeting-404124

#4 New audience controls in FBAds Advantage+ shopping campaigns
These new controls allow to set age range & location exclusions
https://www.linkedin.com/posts/bramvanderhallen_facebook-facebookads-ecommerce-activity-7062796656768929792-zRHk/

#5 Is broad match the new black? & Goog old GAds techniques are still good or only old?
Two different PPC Pro shared their interesting points of view (& case stories) on how our way of otimizing campaigns is changing
https://grouptwentyseven.com/hello-im-broad-match-and-ive-changed/
https://www.discosloth.com/changes-in-the-way-we-approach-profitable-google-ads-campaigns/

#6 Mini-guide to Meta Messaging Ads
Anna Sonnenberg shares a very nice recap of Facebook Messaging ads best practices to get quality leads
https://www.socialmediaexaminer.com/how-to-use-meta-messaging-ads-for-quality-leads-from-instagram-and-facebook/

#7 Digital ads benchmark Q1 & FBAds drill-down
Karoya commented Tinuiti’s ads benchmark report & Jon Loomer offers an explanation of Meta ads trends
https://www.karooya.com/blog/digital-ads-benchmark-report-by-tinuiti-q1-2023-key-highlights/
https://www.jonloomer.com/why-are-meta-ad-prices-dropping/

#8 Key concepts to keep in mind when doing YouTube Ads
Menachem Ani shares a recap of lessons learned from his YouTube advertising experience
https://searchengineland.com/youtube-ads-lessons-learn-413480

#9 Snapchat adds new ad placements
Spotlight Ads & promoted links have been announced at IAB Newfronts
https://www.socialmediatoday.com/news/Snap-Outlines-New-Ad-Opportunities-at-Newfronts-2023/649246/

#10 Pinterest will show Amazon Ads
Amazon is the firs third-party ads supplier for Pinterest, but probably will not be the only one 😉
https://newsroom.pinterest.com/en/post/pinterest-announces-partnership-with-amazon-to-bring-third-party-ad-demand-to-the-platform

EXTRA BONUS:
GAds will integrate new conversions from business profiles https://www.seroundtable.com/google-ads-in-business-profile-conversion-actions-chats-35354.html

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!