Top 10 PPC News from 10/28 to 11/11, 2022

Top 10 PPC News from 10/28 to 11/11, 2022

The top 10 international Pay Per Click Industry News from October 28 to November 11, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 Google will sunset similar audiences in 2023
They will be stopped form being created on May 2023 and retired in August 2023 in favor of optimized targeting (& audience expansion in video campaigns)
https://support.google.com/google-ads/answer/12929853

#2 Facebook draws back 28 days attribution
The 28 days attribution time window will gradually return to our accounts thanks to more precise modeled data (& the approaching shopping season 😉
https://www.jonloomer.com/meta-brings-back-28-day-click-attribution/

#3 Interesting examples of Facebook Ads examples
Creatopy shared some useful examples of effective FBAds campaigns, along with best practice to create scroll-stopper ads
https://www.creatopy.com/blog/how-to-create-scroll-stopper-ads-that-convert/

#4 Busy week at Google Video Campaigns
Forecast campaign planner and new frequency target goal for video campaigns are going to roll out globally
https://support.google.com/google-ads/answer/12979720
https://blog.google/products/ads-commerce/a-new-way-to-control-and-optimize-frequency-on-youtube/

#5 All the 6 components of Quality Score
Kelly Bielfeldt (JumpFly) did an interesting recap of all factors still impacting ad ranking, including search context and extension expected CTR
https://www.jumpfly.com/blog/6-components-of-google-ad-rank-and-how-to-improve-it-without-raising-bids/

#6 Why Remarketing Lists for Search Ads are worth a try
Candace Boren (Marin One) refreshes an evergreen targeting strategy all PPC Pro should use (even just to test its potential)
https://www.marinsoftware.com/blog/remarketing-lists-for-search-ads-rlsa-why-you-should-use-them

#7 A script to exclude non targeted languages in GDN
Frederick Vallaeys (Optmyzr) shared a script wich can automatically exclude domains in GDN using unicode sets for languages different from our targeted ones
https://www.searchenginejournal.com/money-saving-placement-exclusion-script-for-google-ads/468541/

#7 How to scale Twitter ads
All the best practices you should consider to scale Twitter Ads without loosing too much effectiveness
https://www.socialmediaexaminer.com/how-to-scale-twitter-ads/

#9 October new functionalities in Microsoft Advertising
Credit card ads, PMax import, improved UET tag dashboard, RSA recommendations and other recent updates introduced in October
https://about.ads.microsoft.com/en-us/blog/post/november-2022/credit-card-ads-and-other-product-updates-for-november

#10 RSA combination report will retain data for only 12 months
Starting on January 15 2023 the report with all asset combinations will limit data availability to the previous 12 months
https://ads-developers.googleblog.com/2022/11/rsa-combination-report-policy-update.html

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May the ROI be with you! And… more peace for everyone 😉

Gianpaolo Lorusso
info@gplorusso.it
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