Top 10 PPC News from 4/26 to 5/3 2024

Top 10 PPC News from 4/26 to 5/3 2024

The top 10 international Pay Per Click Industry News from April 26 to May 3, 2024, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

In the video contents (in Italian) are exposed starting from the last one (as in any honorable top ten ;-))

1) Google announces some news for PMax campaigns
Extra value for new customers for online purchases and re-engagement of existing customers, demographics, budget forecasts and IP exclusion
https://www.linkedin.com/feed/update/urn:li:activity:7192045549007650816/

2) When and how to use broad match
Brad Geddes explains what are the essential premises and precautions to use to achieve success with broad match in Google Ads
https://adalysis.com/blog/6-steps-you-should-take-before-using-broad-match-keywords/

3) Important news in MetaAds
Dario Zannoni comments on the new referring URLs to generate additional information in the ads and site-links
https://www.linkedin.com/feed/update/urn:li:activity:7191692725266608128/

4) All languages or just the one needed?
Ruben Runneboom reports the results of 3 tests that show how leaving the system free to target all languages could be an advantage
https://www.linkedin.com/feed/update/urn:li:activity:7190610187924250624/

5) How Brand Lift measurement works in MetaAds
Enrico Ferretti shared a post about the tool available in MAds for high-spending accounts
https://www.linkedin.com/feed/update/urn:li:activity:7190974622404657153/

6) New section for managing Consent Mode in GAds
Thomas Eccel explains the main features of the new section that has appeared in some Google Ads accounts
https://www.linkedin.com/feed/update/urn:li:activity:7191102455449894912/

7) New PMax for marketplaces
Dario Zannoni shares some considerations on this (new?) type of PMax campaigns that allow you to promote your products in third-party marketplaces
https://www.linkedin.com/feed/update/urn:li:activity:7191691099789287424/

8) Why video campaigns always deserve at least one test
Pauline Jakober explains the negative preconceptions about this type of campaign and how to overcome them
https://searchengineland.com/overcome-youtube-video-ads-objections-440101

9) New features in the GAds interface
Hana Kobzova shares new sections on “Strike history” and appeals management
https://ppcnewsfeed.com/ppc-news/2024-05/strike-history-in-policy-manager/
https://ppcnewsfeed.com/ppc-news/2024-05/updated-process-for-appealing-suspended-ads/

10) News announcements from IAB NewFronts 2024 (NY Apr 30-May 2)
Google (Greg Jarboe) – https://www.searchenginejournal.com/google-unveils-updates-but-youtube-eschews-news-2024-iab-newfronts/515082/
Meta (Andrew Hutchinson) – https://www.socialmediatoday.com/news/meta-unveils-ai-powered-ad-tools-at-newfronts/715044/
Sanpchat – https://newsroom.snap.com/it-IT/more-snapchat-newfronts-2024

EXTRA CONTENTS

PMax marketers’ best friends or worst enemies (David Schwartz)

Mark Irvine passed (surely too soon) (Barry Schwartz)

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May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important (I’ll consider it next week)!

Gianpaolo Lorusso
info@gplorusso.it
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