Top 10 PPC News from August 14 to 25, 2023

Top 10 PPC News from August 14 to 25, 2023

The top 10 international Pay Per Click Industry News from August 14 to 25, 2023, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

1) How many conversions you need to have PMax outperforming your targets?
Two separate studies (the first one by Mike Ryan) on consistent aggregated data show that PMax need at least 5 daily conversions to get the highest success canches

2) New script/report templates for Performance Max
Jack Felstead found a way to give visibility to budget allocation & conversion x placements working on Mike Rhodes’ script. while Bram Van Der Allen worked on Looker Studio

3) Meta gives more tools to search for brand connected promotions
A new tool in the ads library gives the ability to extract all kind of promotions connected to a searched brand (Andrew Hutchinson)

4) 7 ways to segment PMax campaigns
Kirk Williams recap all the possible approaches to get the best performing PMax structure

5) MetaAds new targeting options for B2B
Aaron Zakowsi spotted new company size + revenue targeting options added in Ad Manager

6) What you need to know about Discovery Ads being upgraded to Demand Gen campaigns
Mark Irvine recaps all differences and possibilities of the new campaign type (official announcement by Google)

7) Meta, Google, TikTok & Snapchat all announcing how they will complain with EU’s DSA
All the companies will give more transparency and different options to comply with the upcoming European Digital Services Act (Nicola Agius) (Andrew Hutchinson)

8) TikTok introduces Search Ads
The company announced that they will finally launch the function they have been testing for in the last months

9) YouTube optimization quick cheat
Miles McNair recaps 10 interesting tips to improve video ads performance

10) Google will stop showing anonimous reviews from Google Local Service Ads starting from August 25
Barry Schwartz republished a Tweet by Anthony Highman showing the announcement

Google PMAx still under spotlight for targeting childre on YT

Google issuing refunds for missold ads on its Video Partner SItes?

May the ROI be with you! And… more peace for everyone 😉

PS: Please comment if you think I missed something important!

Gianpaolo Lorusso
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