Top 10 PPC News from July 1 to 22, 2022

Top 10 PPC News from July 1 to 22, 2022

The top 10 international Pay Per Click Industry News from July 1 to 22, 2022, commented live by Gianpaolo Lorusso, the founder of ADworld Experience.

News in the video are commented starting from the #10 & closing with the most important one:

#1 The best post on PMax optimization read untill now
Jyll Saskin Gales (Wordstream) shared 10 very useful tips on how to optimize Performance Max campaigns
https://www.wordstream.com/blog/ws/2022/07/05/performance-max-tips

#2 Google launched interesting new functions in video asset storage/edit
The global release of Ads Creative Studio came along with some new interesting functions
https://searchengineland.com/google-launched-three-new-ad-creation-tools-386626

#3 One click migration from SS to PMax or new campaigns?
Kirk Williams shared some very useful considerations to have a smooth passage from Smart Shopping to Performance Max
https://zatomarketing.com/blog/how-to-one-click-performance-max-migration-from-smart-shopping-campaigns

#4 Mini-guide to TikTok Ads
Nice global mini-guide to leverage TikTok advertising potential
https://www.socialmediaexaminer.com/tiktok-ad-strategy-the-easy-way/

#5 TikTok vs Instagram Reel Ads
An interesting case study comparison (actually the second test done with some variations)
https://www.creatopy.com/blog/tiktok-ads-instagram-reels-ads-2/

#6 Why protecting your brand in GAds is a good thing even if you are ranking #1
Antony Tedesco shares an in-depth post analyzing all pros (and the few cons) of branding campaigns in GAds/Microsoft
https://searchengineland.com/why-invest-branded-keywords-386220

#7 Google Ads benchmark report Q2 2022 main trends
Karooya shared some key findings deducted from Tinuiti’s benchmark report for Q2 2022
https://www.karooya.com/blog/tinuiti-google-ads-benchmark-report-highlights-q2-2022/

#7 Making Twitter Ads in 2022
Anna Sonnenberg (SME) posted an interesting compendium of Twitter Ads best practices
https://www.socialmediaexaminer.com/how-to-run-twitter-ads-in-2022/

#9 Netflix chooses Microsoft Ads
The giant of the CTV global panorama choose Microsoft to serve ads in its ad-supported subscriptions
https://www.tubefilter.com/2022/07/13/netflix-microsoft-ad-supported-streaming-service/

#10 New features coming to Google Performance Max ads
Google released Optimization Score, seasonality adjustments and data exclusions for PMax campaigns

EXTRA BONUS
Social Media advertising in 2022 (costs, types, tips and top channels)
https://www.wordstream.com/blog/ws/2022/07/18/social-media-advertising



Subscribe our YT channel for new episodes: https://youtube.com/subscription_center?add_user=adwexp

May the ROI be with you! And… more peace for everyone 😉

Gianpaolo Lorusso
info@gplorusso.it
No Comments

Post A Comment